Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior

Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior

Maintaining the sustainable development of fascinating resources in Taiwan’s Hualien and Taitung (Huatung) regions is the basis of organic agritourism. Loyalty not only represents tourists’ commitment to return and recommend but also serves as a goal for destination development. The purpose of this...

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Bibliographic Details
Main Authors: Ching-Cheng Shen, Dan Wang
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Agriculture
Subjects:
fascination
destination
place attachment
pro-environmental behavior
reasonable person model (RPM)
Online Access:https://www.mdpi.com/2077-0472/13/9/1767

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