Outputs or Outcomes? Assessing Public Relations Evaluation Practices In Award-Winning PR Campaigns
This study advances a framework of concepts based on the Barcelona Principles (AMEC, 2010) to assess the extent public relations practitioners, in award-winning campaigns, place greater emphasis on outcomes than outputs in evaluations of their campaigns, as the Barcelona Principles advocate. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2017-06-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Outputs-Outcomes-Silver-Anvil-1.pdf |