Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession

Every crisis brings opportunities and challenges. In this special edition, the future of communications and PR in and beyond the context of the Covid-19 pandemic is being (re)imagined by scholars addressing the topic from theoretical, practical and educational perspectives. Following Thomas Kuhn’s i...

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Main Authors: Ana ADI, Thomas STOECKLE
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2021-07-01
Series:Essachess
Subjects:
Online Access:https://www.essachess.com/index.php/jcs/article/view/521/522
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author Ana ADI
Thomas STOECKLE
author_facet Ana ADI
Thomas STOECKLE
author_sort Ana ADI
collection DOAJ
description Every crisis brings opportunities and challenges. In this special edition, the future of communications and PR in and beyond the context of the Covid-19 pandemic is being (re)imagined by scholars addressing the topic from theoretical, practical and educational perspectives. Following Thomas Kuhn’s insight that paradigm shifts are often triggered by – epistemological and practical – crises, this special edition invites and encourages the exploration of alternatives to established ways of thinking, the challenging of established mindsets. In doing so, this edition addresses the future of public relations and communications from multiple perspectives: paradigmatic (metamodernism) and theoretical (astroturfing), organizational (newsrooms), competences vs capabilities and educational (the heritage and challenges of neoliberalism) while also revisiting current premises including PR’s role in deliberative democracies. In a time of seemingly growing polarization of perspectives, we need to get beyond dichotomies and toward integration and synthesis.
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spelling doaj.art-b33c9ba29a9042eaa42bcd9f0cab45f82022-12-21T17:45:46ZengEtudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et SymboliquesEssachess2066-50831775-352X2021-07-01141(27)714Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication ProfessionAna ADI0Thomas STOECKLE1 Professor, Quadriga University of Applied Sciences GERMANYLecturer, Bournemouth University UNITED KINGDOMEvery crisis brings opportunities and challenges. In this special edition, the future of communications and PR in and beyond the context of the Covid-19 pandemic is being (re)imagined by scholars addressing the topic from theoretical, practical and educational perspectives. Following Thomas Kuhn’s insight that paradigm shifts are often triggered by – epistemological and practical – crises, this special edition invites and encourages the exploration of alternatives to established ways of thinking, the challenging of established mindsets. In doing so, this edition addresses the future of public relations and communications from multiple perspectives: paradigmatic (metamodernism) and theoretical (astroturfing), organizational (newsrooms), competences vs capabilities and educational (the heritage and challenges of neoliberalism) while also revisiting current premises including PR’s role in deliberative democracies. In a time of seemingly growing polarization of perspectives, we need to get beyond dichotomies and toward integration and synthesis.https://www.essachess.com/index.php/jcs/article/view/521/522public relationsfuture of public relationsprcommunications
spellingShingle Ana ADI
Thomas STOECKLE
Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession
Essachess
public relations
future of public relations
pr
communications
title Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession
title_full Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession
title_fullStr Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession
title_full_unstemmed Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession
title_short Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession
title_sort future of communications and public relations pr re imagining the role function and purpose of the communication profession
topic public relations
future of public relations
pr
communications
url https://www.essachess.com/index.php/jcs/article/view/521/522
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