Antecedents and Consequences of Consumers’ Participation in Online Communities
Virtual communities are very impressive in the activities associated with the business and broad access to consumers. In this regard, providing the antecedents and consequences of consumers' participation in virtual communities can be effective in the competitive environment from the cognitive...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-09-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_8511_874bb1894a278ba5cfa604acc91033fc.pdf |