Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise
Research areas of the study is Çerkeş Forest Enterprise. In the study, demand of logs of third class normal length (3SNB) Austrian pine, Scotch pine, and fir logs included in the 13 sales by auction conducted between 2017 (May) and 2018 (June) were investigated. The main aim of the research is to ca...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isparta University of Applied Sciences Faculty of Forestry
2023-06-01
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| Series: | Turkish Journal of Forestry |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3089176 |
| _version_ | 1797766940284944384 |
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| author | Kenan Ok Güven Kaya |
| author_facet | Kenan Ok Güven Kaya |
| author_sort | Kenan Ok |
| collection | DOAJ |
| description | Research areas of the study is Çerkeş Forest Enterprise. In the study, demand of logs of third class normal length (3SNB) Austrian pine, Scotch pine, and fir logs included in the 13 sales by auction conducted between 2017 (May) and 2018 (June) were investigated. The main aim of the research is to calculate the demand functions of the products examined, to compare the functions regarding characteristics of statistic and economic by using two different approaches defined as “total sales volume” and “total offer level” and the data sets produced from the same sales. Secondary aim of the study is to discuss the possibilities of using the appropriate demand functions for improving the marketing programs. Multiple correlation and multiple linear regression analysis were used in the research. As a result, it has been determined that multiple correlation and regression analyzes based on the data produced with the total offer levels approach can produce the log demand equations for Austrian pine, Scotch pine, and fir with a higher statistical confidence level and that the equations can reflect the economic rules more accurately. Negative cross elasticities calculated from demand equations generated for the Çerkeş Forest Enterprise show that the fir logs and Austrian pine logs are the complementary goods. Positive values of cross elasticities prove that Austrian pine - Scotch pine logs and fir - Scotch pine logs are substitute goods in the Çerkeş. |
| first_indexed | 2024-03-12T20:32:32Z |
| format | Article |
| id | doaj.art-b3529f13707f43a1941b60c405a10b01 |
| institution | Directory Open Access Journal |
| issn | 2149-3898 |
| language | English |
| last_indexed | 2024-03-12T20:32:32Z |
| publishDate | 2023-06-01 |
| publisher | Isparta University of Applied Sciences Faculty of Forestry |
| record_format | Article |
| series | Turkish Journal of Forestry |
| spelling | doaj.art-b3529f13707f43a1941b60c405a10b012023-08-01T19:47:57ZengIsparta University of Applied Sciences Faculty of ForestryTurkish Journal of Forestry2149-38982023-06-012429911010.18182/tjf.12844151656Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest EnterpriseKenan Ok0Güven Kaya1İSTANBUL ÜNİVERSİTESİ-CERRAHPAŞA, ORMAN FAKÜLTESİMarmara Ormancılık Araştırma Enstitüsü MüdürlüğüResearch areas of the study is Çerkeş Forest Enterprise. In the study, demand of logs of third class normal length (3SNB) Austrian pine, Scotch pine, and fir logs included in the 13 sales by auction conducted between 2017 (May) and 2018 (June) were investigated. The main aim of the research is to calculate the demand functions of the products examined, to compare the functions regarding characteristics of statistic and economic by using two different approaches defined as “total sales volume” and “total offer level” and the data sets produced from the same sales. Secondary aim of the study is to discuss the possibilities of using the appropriate demand functions for improving the marketing programs. Multiple correlation and multiple linear regression analysis were used in the research. As a result, it has been determined that multiple correlation and regression analyzes based on the data produced with the total offer levels approach can produce the log demand equations for Austrian pine, Scotch pine, and fir with a higher statistical confidence level and that the equations can reflect the economic rules more accurately. Negative cross elasticities calculated from demand equations generated for the Çerkeş Forest Enterprise show that the fir logs and Austrian pine logs are the complementary goods. Positive values of cross elasticities prove that Austrian pine - Scotch pine logs and fir - Scotch pine logs are substitute goods in the Çerkeş.https://dergipark.org.tr/tr/download/article-file/3089176aggregate demandbidlogelasticitycomplementary goodssubstitute goodstoplam talepfiyat teklifitomrukelastikiyettamamlayıcı mali̇kame mal |
| spellingShingle | Kenan Ok Güven Kaya Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise Turkish Journal of Forestry aggregate demand bid log elasticity complementary goods substitute goods toplam talep fiyat teklifi tomruk elastikiyet tamamlayıcı mal i̇kame mal |
| title | Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise |
| title_full | Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise |
| title_fullStr | Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise |
| title_full_unstemmed | Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise |
| title_short | Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise |
| title_sort | comparison of demand analysis approaches in auction sales and marketing management the case of cerkes forest enterprise |
| topic | aggregate demand bid log elasticity complementary goods substitute goods toplam talep fiyat teklifi tomruk elastikiyet tamamlayıcı mal i̇kame mal |
| url | https://dergipark.org.tr/tr/download/article-file/3089176 |
| work_keys_str_mv | AT kenanok comparisonofdemandanalysisapproachesinauctionsalesandmarketingmanagementthecaseofcerkesforestenterprise AT guvenkaya comparisonofdemandanalysisapproachesinauctionsalesandmarketingmanagementthecaseofcerkesforestenterprise |