Tanaka, H. (2017). Integrated Brand Strategy: Theory, Practice, & Cases. Tokyo: Yuhikaku. (In Japanese)

Bibliographic Details
Main Author:	Satoshi Akutsu
Format:	Article
Language:	Japanese
Published:	Japan Marketing Academy 2018-12-01
Series:	Maketingu Janaru
Online Access:	https://www.jstage.jst.go.jp/article/marketing/38/1/38_2018.034/_html/-char/en

Description
ISSN:	0389-7265 2188-1669

Tanaka, H. (2017). Integrated Brand Strategy: Theory, Practice, &amp; Cases. Tokyo: Yuhikaku. (In Japanese)