Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy
The dissemination of South Korean culture in Indonesia becomes prominent as it attracts lot of people and creates many fans. The penetration of its spread in Indonesia is supported by some institutions which emphasizes on advocating and developing the South Korean culture and practice. The phenomena...
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Format: | Article |
Language: | English |
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Universitas Negeri Yogyakarta
2021-10-01
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Series: | Journal of Social Studies |
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Online Access: | https://journal.uny.ac.id/index.php/jss/article/view/42479 |
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author | Vita Fitria Haekal Adha Al Giffari Daffa Al Falah Muhammad Zul Razin |
author_facet | Vita Fitria Haekal Adha Al Giffari Daffa Al Falah Muhammad Zul Razin |
author_sort | Vita Fitria |
collection | DOAJ |
description | The dissemination of South Korean culture in Indonesia becomes prominent as it attracts lot of people and creates many fans. The penetration of its spread in Indonesia is supported by some institutions which emphasizes on advocating and developing the South Korean culture and practice. The phenomena are not incidentally occurred, but it is well-managed by the government of South Korea as the advocate country of public diplomacy in collaboration with the target country which is Indonesia in achieving this mission. Public diplomacy is positioned as an approach of the advocate country to influence the public of foreign country to support the advocate’s country position which can be implemented through their state and non-sate actors in achieving mutual benefits. This paper observes the practice, impact, and challenges of South Korea’s public diplomacy in Indonesia based on Communication Pyramid Public Diplomacy framework. The findings show that the practice of public diplomacy allows cultural hybridity and increase enthusiasm of Indonesian in understanding the culture of the advocate country while the challenge is asymmetric direction between state and non-state actors of South Korea in the implementation of public diplomacy. |
first_indexed | 2024-12-19T00:33:26Z |
format | Article |
id | doaj.art-b3632b6c02064d989088bfb98b438d36 |
institution | Directory Open Access Journal |
issn | 1858-2656 2721-4036 |
language | English |
last_indexed | 2024-12-19T00:33:26Z |
publishDate | 2021-10-01 |
publisher | Universitas Negeri Yogyakarta |
record_format | Article |
series | Journal of Social Studies |
spelling | doaj.art-b3632b6c02064d989088bfb98b438d362022-12-21T20:44:59ZengUniversitas Negeri YogyakartaJournal of Social Studies1858-26562721-40362021-10-0117210.21831/jss.v17i2.4247915530Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacyVita Fitria0Haekal Adha Al Giffari1Daffa Al Falah2Muhammad Zul Razin3Department Islamic Comparative Law, Faculty of Sharia and Law, Universitas Islam Negeri Sunan Kalijaga, YogyakartaDepartment Communication, Faculty of Islamic Revealed Knowledge and Human Sciences, International Islamic University MalaysiaDepartment Communication, Faculty of Islamic Revealed Knowledge and Human Sciences, International Islamic University MalaysiaDepartment Communication, Faculty of Islamic Revealed Knowledge and Human Sciences, International Islamic University MalaysiaThe dissemination of South Korean culture in Indonesia becomes prominent as it attracts lot of people and creates many fans. The penetration of its spread in Indonesia is supported by some institutions which emphasizes on advocating and developing the South Korean culture and practice. The phenomena are not incidentally occurred, but it is well-managed by the government of South Korea as the advocate country of public diplomacy in collaboration with the target country which is Indonesia in achieving this mission. Public diplomacy is positioned as an approach of the advocate country to influence the public of foreign country to support the advocate’s country position which can be implemented through their state and non-sate actors in achieving mutual benefits. This paper observes the practice, impact, and challenges of South Korea’s public diplomacy in Indonesia based on Communication Pyramid Public Diplomacy framework. The findings show that the practice of public diplomacy allows cultural hybridity and increase enthusiasm of Indonesian in understanding the culture of the advocate country while the challenge is asymmetric direction between state and non-state actors of South Korea in the implementation of public diplomacy.https://journal.uny.ac.id/index.php/jss/article/view/42479public diplomacy, south korea, indonesia, international relations |
spellingShingle | Vita Fitria Haekal Adha Al Giffari Daffa Al Falah Muhammad Zul Razin Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy Journal of Social Studies public diplomacy, south korea, indonesia, international relations |
title | Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy |
title_full | Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy |
title_fullStr | Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy |
title_full_unstemmed | Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy |
title_short | Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy |
title_sort | analyzing the practice of south korea s public diplomacy in indonesia an approach with communication pyramid of public diplomacy |
topic | public diplomacy, south korea, indonesia, international relations |
url | https://journal.uny.ac.id/index.php/jss/article/view/42479 |
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