Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy

The dissemination of South Korean culture in Indonesia becomes prominent as it attracts lot of people and creates many fans. The penetration of its spread in Indonesia is supported by some institutions which emphasizes on advocating and developing the South Korean culture and practice. The phenomena...

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Main Authors: Vita Fitria, Haekal Adha Al Giffari, Daffa Al Falah, Muhammad Zul Razin
Format: Article
Language:English
Published: Universitas Negeri Yogyakarta 2021-10-01
Series:Journal of Social Studies
Subjects:
Online Access:https://journal.uny.ac.id/index.php/jss/article/view/42479
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author Vita Fitria
Haekal Adha Al Giffari
Daffa Al Falah
Muhammad Zul Razin
author_facet Vita Fitria
Haekal Adha Al Giffari
Daffa Al Falah
Muhammad Zul Razin
author_sort Vita Fitria
collection DOAJ
description The dissemination of South Korean culture in Indonesia becomes prominent as it attracts lot of people and creates many fans. The penetration of its spread in Indonesia is supported by some institutions which emphasizes on advocating and developing the South Korean culture and practice. The phenomena are not incidentally occurred, but it is well-managed by the government of South Korea as the advocate country of public diplomacy in collaboration with the target country which is Indonesia in achieving this mission. Public diplomacy is positioned as an approach of the advocate country to influence the public of foreign country to support the advocate’s country position which can be implemented through their state and non-sate actors in achieving mutual benefits. This paper observes the practice, impact, and challenges of South Korea’s public diplomacy in Indonesia based on Communication Pyramid Public Diplomacy framework. The findings show that the practice of public diplomacy allows cultural hybridity and increase enthusiasm of Indonesian in understanding the culture of the advocate country while the challenge is asymmetric direction between state and non-state actors of South Korea in the implementation of public diplomacy.
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spelling doaj.art-b3632b6c02064d989088bfb98b438d362022-12-21T20:44:59ZengUniversitas Negeri YogyakartaJournal of Social Studies1858-26562721-40362021-10-0117210.21831/jss.v17i2.4247915530Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacyVita Fitria0Haekal Adha Al Giffari1Daffa Al Falah2Muhammad Zul Razin3Department Islamic Comparative Law, Faculty of Sharia and Law, Universitas Islam Negeri Sunan Kalijaga, YogyakartaDepartment Communication, Faculty of Islamic Revealed Knowledge and Human Sciences, International Islamic University MalaysiaDepartment Communication, Faculty of Islamic Revealed Knowledge and Human Sciences, International Islamic University MalaysiaDepartment Communication, Faculty of Islamic Revealed Knowledge and Human Sciences, International Islamic University MalaysiaThe dissemination of South Korean culture in Indonesia becomes prominent as it attracts lot of people and creates many fans. The penetration of its spread in Indonesia is supported by some institutions which emphasizes on advocating and developing the South Korean culture and practice. The phenomena are not incidentally occurred, but it is well-managed by the government of South Korea as the advocate country of public diplomacy in collaboration with the target country which is Indonesia in achieving this mission. Public diplomacy is positioned as an approach of the advocate country to influence the public of foreign country to support the advocate’s country position which can be implemented through their state and non-sate actors in achieving mutual benefits. This paper observes the practice, impact, and challenges of South Korea’s public diplomacy in Indonesia based on Communication Pyramid Public Diplomacy framework. The findings show that the practice of public diplomacy allows cultural hybridity and increase enthusiasm of Indonesian in understanding the culture of the advocate country while the challenge is asymmetric direction between state and non-state actors of South Korea in the implementation of public diplomacy.https://journal.uny.ac.id/index.php/jss/article/view/42479public diplomacy, south korea, indonesia, international relations
spellingShingle Vita Fitria
Haekal Adha Al Giffari
Daffa Al Falah
Muhammad Zul Razin
Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy
Journal of Social Studies
public diplomacy, south korea, indonesia, international relations
title Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy
title_full Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy
title_fullStr Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy
title_full_unstemmed Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy
title_short Analyzing the practice of South Korea’s public diplomacy in Indonesia: An approach with communication pyramid of public diplomacy
title_sort analyzing the practice of south korea s public diplomacy in indonesia an approach with communication pyramid of public diplomacy
topic public diplomacy, south korea, indonesia, international relations
url https://journal.uny.ac.id/index.php/jss/article/view/42479
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