Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance
This article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self --)connection to what can be defined as the “People” (followers/lurkers/net users). Within the framework of Social Media Critical D...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Department of Foreign Languages and Literatures at the University of Verona
2020-06-01
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| Series: | Iperstoria |
| Subjects: | |
| Online Access: | https://iperstoria.it/article/view/589 |
| _version_ | 1818415852929679360 |
|---|---|
| author | Marianna Lya Zummo |
| author_facet | Marianna Lya Zummo |
| author_sort | Marianna Lya Zummo |
| collection | DOAJ |
| description | This article investigates the way politicians use social networking sites as
effective communication platforms to discursively enhance authenticity, sincerity and (self --)connection to what can be defined as the “People” (followers/lurkers/net users). Within the framework of Social Media Critical Discourse Studies, and using tools c oming from Multimodal Discourse Analysis, the paper analyses the multi semiotic elements used by different political leaders (i.e. Alexandria Ocasio Cortez and Matteo Salvini), to connect with the “People,” and discusses the politainment product as a perso nalised way to skip the institutional mediation channels of politics. |
| first_indexed | 2024-12-14T11:41:35Z |
| format | Article |
| id | doaj.art-b365f5a4cef54e91b63c703c2d1f5fb6 |
| institution | Directory Open Access Journal |
| issn | 2281-4582 |
| language | English |
| last_indexed | 2024-12-14T11:41:35Z |
| publishDate | 2020-06-01 |
| publisher | Department of Foreign Languages and Literatures at the University of Verona |
| record_format | Article |
| series | Iperstoria |
| spelling | doaj.art-b365f5a4cef54e91b63c703c2d1f5fb62022-12-21T23:02:48ZengDepartment of Foreign Languages and Literatures at the University of VeronaIperstoria2281-45822020-06-0101510.13136/2281-4582/2020.i15.589499Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) PerformanceMarianna Lya ZummoThis article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self --)connection to what can be defined as the “People” (followers/lurkers/net users). Within the framework of Social Media Critical Discourse Studies, and using tools c oming from Multimodal Discourse Analysis, the paper analyses the multi semiotic elements used by different political leaders (i.e. Alexandria Ocasio Cortez and Matteo Salvini), to connect with the “People,” and discusses the politainment product as a perso nalised way to skip the institutional mediation channels of politics.https://iperstoria.it/article/view/589live streammultimodal analysispoliticspopulismstylevideo |
| spellingShingle | Marianna Lya Zummo Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance Iperstoria live stream multimodal analysis politics populism style video |
| title | Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance |
| title_full | Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance |
| title_fullStr | Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance |
| title_full_unstemmed | Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance |
| title_short | Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance |
| title_sort | performing authenticity on a digital political stage politainment as interactive practice and populist performance |
| topic | live stream multimodal analysis politics populism style video |
| url | https://iperstoria.it/article/view/589 |
| work_keys_str_mv | AT mariannalyazummo performingauthenticityonadigitalpoliticalstagepolitainmentasinteractivepracticeandpopulistperformance |