ADYNAMIC ANALYSIS OF TRUST IN CUSTOMER-BANK RELATIONSHIP:A RETROSPECTIVE CASESTUDIES APPROACH

ADYNAMIC ANALYSIS OF TRUST IN CUSTOMER-BANK RELATIONSHIP:A RETROSPECTIVE CASESTUDIES APPROACH

This research analyzes trust building within the customer/bank relationship. It introduces the time dimension to study the mechanisms and the development processes of trust, both institutional and interpersonal, during the customer/bank relationship. A quali...

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Bibliographic Details
Main Authors:	Abdelmajid AMINE, Shérazade GATFAOUI
Format:	Article
Language:	English
Published:	Université Mohammed V de Rabat 2010-08-01
Series:	Revue Marocaine de Recherche en Management et Marketing
Subjects:	customer/bank relationship development process oftrust interpersonal and institutional trust retrospective case studies
Online Access:	https://revues.imist.ma/index.php?journal=REMAREM&page=article&op=view&path%5B%5D=3408&path%5B%5D=2445

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