Edition and visual culture: Brás Cubas and its multiple incarnations

The article has as an exemplary object the book of Machado de Assis<br />Memórias Póstumas de Brás Cubas, published in different editions, to problematize the relations between texts and the materiality of the media that they are published. Evaluates the role of design as a praxis of editorial...

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Bibliographic Details
Main Authors: Raquel Castedo, Ana Gruszynski, André Moraes
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing 2013-09-01
Series:Comunicação, Mídia e Consumo
Subjects:
Online Access:http://revistacmc.espm.br/index.php/revistacmc/article/view/477
Description
Summary:The article has as an exemplary object the book of Machado de Assis<br />Memórias Póstumas de Brás Cubas, published in different editions, to problematize the relations between texts and the materiality of the media that they are published. Evaluates the role of design as a praxis of editorial mediation, having in sight the scope of visual studies and reading practices. It is a theorical reflexion that has a foundation on bibliographical research and that appropriates reproductions of pages from different editions as visual arguments articulated with the debated topics. Also presents data about the ways of reading/access to the text obtained as a mean of questionary and interviews.
ISSN:1983-7070