Factors Affecting for Deposit Mobilization in Sri Lanka
Deposit mobilization is the process of public cash or funds accumulation by the financial institutes via its different routes, for instance, savings, current, fixed deposit accounts and other specialized schemes. The main objective of this study is to investigate the most effective factors affectin...
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| Format: | Article |
| Language: | English |
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EconJournals
2018-08-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/5887 |
| _version_ | 1797917339519287296 |
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| author | Helani Udara Gunasekara Prasansha Kumari |
| author_facet | Helani Udara Gunasekara Prasansha Kumari |
| author_sort | Helani Udara Gunasekara |
| collection | DOAJ |
| description |
Deposit mobilization is the process of public cash or funds accumulation by the financial institutes via its different routes, for instance, savings, current, fixed deposit accounts and other specialized schemes. The main objective of this study is to investigate the most effective factors affecting deposit mobilization, followed by a random sampling method, in which 120 deposit account holders were selected as a sample from three different convenient sample areas. The Questionnaires are equipped with questions to obtain primary data .The data has been analyzed using “Descriptive statistics” and “Regression analysis”. The study reveals that, there is a significant and positive relationship between deposit mobilization and deposit interest rate, security, branch expansion, services, technology and awareness. Moreover, there is a significant relationship between living area and the amount of deposits and the demographic variables, such as, gender, occupation, education level and income significantly affect for deposit mobilization.
Keywords: Deposit Mobilization, Deposits, Banking sector, Financial System, Security, Technology and Awareness
JEL Classifications: G2, G21
https://doi.org/10.32479/irmm.5887
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| first_indexed | 2024-04-10T13:12:55Z |
| format | Article |
| id | doaj.art-b37f60004dd14e2a8763d3caaf641b4d |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T13:12:55Z |
| publishDate | 2018-08-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-b37f60004dd14e2a8763d3caaf641b4d2023-02-15T16:12:33ZengEconJournalsInternational Review of Management and Marketing2146-44052018-08-0185Factors Affecting for Deposit Mobilization in Sri LankaHelani Udara GunasekaraPrasansha Kumari0Senior Lecturer University of Kelaniya Deposit mobilization is the process of public cash or funds accumulation by the financial institutes via its different routes, for instance, savings, current, fixed deposit accounts and other specialized schemes. The main objective of this study is to investigate the most effective factors affecting deposit mobilization, followed by a random sampling method, in which 120 deposit account holders were selected as a sample from three different convenient sample areas. The Questionnaires are equipped with questions to obtain primary data .The data has been analyzed using “Descriptive statistics” and “Regression analysis”. The study reveals that, there is a significant and positive relationship between deposit mobilization and deposit interest rate, security, branch expansion, services, technology and awareness. Moreover, there is a significant relationship between living area and the amount of deposits and the demographic variables, such as, gender, occupation, education level and income significantly affect for deposit mobilization. Keywords: Deposit Mobilization, Deposits, Banking sector, Financial System, Security, Technology and Awareness JEL Classifications: G2, G21 https://doi.org/10.32479/irmm.5887 https://econjournals.com/index.php/irmm/article/view/5887 |
| spellingShingle | Helani Udara Gunasekara Prasansha Kumari Factors Affecting for Deposit Mobilization in Sri Lanka International Review of Management and Marketing |
| title | Factors Affecting for Deposit Mobilization in Sri Lanka |
| title_full | Factors Affecting for Deposit Mobilization in Sri Lanka |
| title_fullStr | Factors Affecting for Deposit Mobilization in Sri Lanka |
| title_full_unstemmed | Factors Affecting for Deposit Mobilization in Sri Lanka |
| title_short | Factors Affecting for Deposit Mobilization in Sri Lanka |
| title_sort | factors affecting for deposit mobilization in sri lanka |
| url | https://econjournals.com/index.php/irmm/article/view/5887 |
| work_keys_str_mv | AT helaniudaragunasekara factorsaffectingfordepositmobilizationinsrilanka AT prasanshakumari factorsaffectingfordepositmobilizationinsrilanka |