The Long-Term ROI of TV Advertising in a Digital World

The Long-Term ROI of TV Advertising in a Digital World

Bibliographic Details
Main Authors: Wildner Raimund, Modenbach Guido
Format: Article
Language:English
Published: Sciendo 2015-05-01
Series:GfK Marketing Intelligence Review
Subjects:
TV advertising
Advertising Effect
Marketing ROI
Long-Term Effects
Online Access:http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0008/gfkmir-2015-0008.xml?format=INT
Description
ISSN:1865-5866

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