The Long-Term ROI of TV Advertising in a Digital World
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-05-01
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| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0008/gfkmir-2015-0008.xml?format=INT |
| _version_ | 1828416393219932160 |
|---|---|
| author | Wildner Raimund Modenbach Guido |
| author_facet | Wildner Raimund Modenbach Guido |
| author_sort | Wildner Raimund |
| collection | DOAJ |
| first_indexed | 2024-12-10T14:03:26Z |
| format | Article |
| id | doaj.art-b38a9f493adf4f0096b5bc0d80fa1758 |
| institution | Directory Open Access Journal |
| issn | 1865-5866 |
| language | English |
| last_indexed | 2024-12-10T14:03:26Z |
| publishDate | 2015-05-01 |
| publisher | Sciendo |
| record_format | Article |
| series | GfK Marketing Intelligence Review |
| spelling | doaj.art-b38a9f493adf4f0096b5bc0d80fa17582022-12-22T01:45:45ZengSciendoGfK Marketing Intelligence Review1865-58662015-05-0171546010.1515/gfkmir-2015-0008gfkmir-2015-0008The Long-Term ROI of TV Advertising in a Digital WorldWildner Raimund0Modenbach Guido1Managing Director and Vice President of GfK Verein and Professor of Business Administration and Statistics at the University of Erlangen-Nuremberg, GermanyManaging Director of Seven One Media, Munich, Germanyhttp://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0008/gfkmir-2015-0008.xml?format=INTTV advertisingAdvertising EffectMarketing ROILong-Term Effects |
| spellingShingle | Wildner Raimund Modenbach Guido The Long-Term ROI of TV Advertising in a Digital World GfK Marketing Intelligence Review TV advertising Advertising Effect Marketing ROI Long-Term Effects |
| title | The Long-Term ROI of TV Advertising in a Digital World |
| title_full | The Long-Term ROI of TV Advertising in a Digital World |
| title_fullStr | The Long-Term ROI of TV Advertising in a Digital World |
| title_full_unstemmed | The Long-Term ROI of TV Advertising in a Digital World |
| title_short | The Long-Term ROI of TV Advertising in a Digital World |
| title_sort | long term roi of tv advertising in a digital world |
| topic | TV advertising Advertising Effect Marketing ROI Long-Term Effects |
| url | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0008/gfkmir-2015-0008.xml?format=INT |
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