Marketing communication model for social networks

Marketing communication model for social networks

The advent of social media offers yet another set of communication channels which can brand add to integrated marketing communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an adequate explanation, the content creation and di...

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Bibliographic Details
Main Authors: Martin Klepek, Halina Starzyczná
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2018-11-01
Series:Journal of Business Economics and Management
Subjects:
communication model
engagement
Facebook
marketing communication
social networks
social media
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/6582

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