The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS
Graphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry. This is closely related to marketing at Kumparan which requires design execution through the visual marketing team. Kumparan is an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-12-01
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| Series: | Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-3900/83/1/40 |
| _version_ | 1797577529739968512 |
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| author | Hardika Widi Satria Naldo Noviyan Tantuah Muhammad Arya Thoriq |
| author_facet | Hardika Widi Satria Naldo Noviyan Tantuah Muhammad Arya Thoriq |
| author_sort | Hardika Widi Satria |
| collection | DOAJ |
| description | Graphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry. This is closely related to marketing at Kumparan which requires design execution through the visual marketing team. Kumparan is an Indonesia’s leading digital news media platform, leveraging data and innovation to deliver fresh content to millions of readers daily through world-class storytelling and journalism. This paper shows the role of a graphic designer carrying out creative execution on the Kumparan visual marketing team in meeting the needs of KumparanPLUS premium content that tries to keep up with the times and the transformation of the new media industry with an interactive communication approach. The focus of KumparanPLUS is the provision of premium content to meet the information needs of the various types of Indonesian people with attractive visual presentations in the form of cover collections, cover stories, social media content, and infographics. This research is observational research conducted at Kumparan. The data were obtained from interviews, observations, assessments, and applications of graphic design practices. The contribution of a graphic designer will be seen through the results of creative execution to produce content with high engagement and achievements on the social media platform Instagram which has experienced a drastic increase from the number of followers of 11,000 within 4 months, as well as the interaction of each audience from each post. With the activities of the visual marketing team itself, it is expected to be able to achieve the main goal of premium content, namely brand loyalty. |
| first_indexed | 2024-03-10T22:10:35Z |
| format | Article |
| id | doaj.art-b3a76ae3cafc4b3a8f5a5d9db41d6a84 |
| institution | Directory Open Access Journal |
| issn | 2504-3900 |
| language | English |
| last_indexed | 2024-03-10T22:10:35Z |
| publishDate | 2022-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Proceedings |
| spelling | doaj.art-b3a76ae3cafc4b3a8f5a5d9db41d6a842023-11-19T12:38:05ZengMDPI AGProceedings2504-39002022-12-018314010.3390/proceedings2022083040The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUSHardika Widi Satria0Naldo Noviyan Tantuah1Muhammad Arya Thoriq2Creative Advertising Study Program, Vocational Education Program, Depok 16424, IndonesiaCreative Advertising Study Program, Vocational Education Program, Depok 16424, IndonesiaCreative Advertising Study Program, Vocational Education Program, Depok 16424, IndonesiaGraphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry. This is closely related to marketing at Kumparan which requires design execution through the visual marketing team. Kumparan is an Indonesia’s leading digital news media platform, leveraging data and innovation to deliver fresh content to millions of readers daily through world-class storytelling and journalism. This paper shows the role of a graphic designer carrying out creative execution on the Kumparan visual marketing team in meeting the needs of KumparanPLUS premium content that tries to keep up with the times and the transformation of the new media industry with an interactive communication approach. The focus of KumparanPLUS is the provision of premium content to meet the information needs of the various types of Indonesian people with attractive visual presentations in the form of cover collections, cover stories, social media content, and infographics. This research is observational research conducted at Kumparan. The data were obtained from interviews, observations, assessments, and applications of graphic design practices. The contribution of a graphic designer will be seen through the results of creative execution to produce content with high engagement and achievements on the social media platform Instagram which has experienced a drastic increase from the number of followers of 11,000 within 4 months, as well as the interaction of each audience from each post. With the activities of the visual marketing team itself, it is expected to be able to achieve the main goal of premium content, namely brand loyalty.https://www.mdpi.com/2504-3900/83/1/40Kumparangraphic designernew mediavisual marketingsocial media marketingpremium content |
| spellingShingle | Hardika Widi Satria Naldo Noviyan Tantuah Muhammad Arya Thoriq The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS Proceedings Kumparan graphic designer new media visual marketing social media marketing premium content |
| title | The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS |
| title_full | The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS |
| title_fullStr | The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS |
| title_full_unstemmed | The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS |
| title_short | The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS |
| title_sort | role of a graphic designer in the visual marketing team to accelerate awareness of premium content kumparanplus |
| topic | Kumparan graphic designer new media visual marketing social media marketing premium content |
| url | https://www.mdpi.com/2504-3900/83/1/40 |
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