Coimagining the Future of Voice Assistants with Cultural Sensitivity

Voice assistants (VAs) are becoming a feature of our everyday life. Yet, the user experience (UX) is often limited, leading to underuse, disengagement, and abandonment. Co-designing interactions for VAs with potential end-users can be useful. Crowdsourcing this process online and anonymously may add...

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Main Authors: Katie Seaborn, Yuto Sawa, Mizuki Watanabe
Format: Article
Language:English
Published: Hindawi-Wiley 2024-01-01
Series:Human Behavior and Emerging Technologies
Online Access:http://dx.doi.org/10.1155/2024/3238737
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author Katie Seaborn
Yuto Sawa
Mizuki Watanabe
author_facet Katie Seaborn
Yuto Sawa
Mizuki Watanabe
author_sort Katie Seaborn
collection DOAJ
description Voice assistants (VAs) are becoming a feature of our everyday life. Yet, the user experience (UX) is often limited, leading to underuse, disengagement, and abandonment. Co-designing interactions for VAs with potential end-users can be useful. Crowdsourcing this process online and anonymously may add value. However, most work has been done in the English-speaking West on dialogue data sets. We must be sensitive to cultural differences in language, social interactions, and attitudes towards technology. Our aims were to explore the value of co-designing VAs in the non-Western context of Japan and demonstrate the necessity of cultural sensitivity. We conducted an online elicitation study (N=135) where Americans (n=64) and Japanese people (n=71) imagined dialogues (N=282) and activities (N=73) with future VAs. We discuss the implications for coimagining interactions with future VAs, offer design guidelines for the Japanese and English-speaking US contexts, and suggest opportunities for cultural plurality in VA design and scholarship.
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spelling doaj.art-b3b2fb7ea3b547258c0163f3e3f1e9382024-04-02T00:00:02ZengHindawi-WileyHuman Behavior and Emerging Technologies2578-18632024-01-01202410.1155/2024/3238737Coimagining the Future of Voice Assistants with Cultural SensitivityKatie Seaborn0Yuto Sawa1Mizuki Watanabe2Department of Industrial Engineering and EconomicsDepartment of Industrial Engineering and EconomicsDepartment of Industrial Engineering and EconomicsVoice assistants (VAs) are becoming a feature of our everyday life. Yet, the user experience (UX) is often limited, leading to underuse, disengagement, and abandonment. Co-designing interactions for VAs with potential end-users can be useful. Crowdsourcing this process online and anonymously may add value. However, most work has been done in the English-speaking West on dialogue data sets. We must be sensitive to cultural differences in language, social interactions, and attitudes towards technology. Our aims were to explore the value of co-designing VAs in the non-Western context of Japan and demonstrate the necessity of cultural sensitivity. We conducted an online elicitation study (N=135) where Americans (n=64) and Japanese people (n=71) imagined dialogues (N=282) and activities (N=73) with future VAs. We discuss the implications for coimagining interactions with future VAs, offer design guidelines for the Japanese and English-speaking US contexts, and suggest opportunities for cultural plurality in VA design and scholarship.http://dx.doi.org/10.1155/2024/3238737
spellingShingle Katie Seaborn
Yuto Sawa
Mizuki Watanabe
Coimagining the Future of Voice Assistants with Cultural Sensitivity
Human Behavior and Emerging Technologies
title Coimagining the Future of Voice Assistants with Cultural Sensitivity
title_full Coimagining the Future of Voice Assistants with Cultural Sensitivity
title_fullStr Coimagining the Future of Voice Assistants with Cultural Sensitivity
title_full_unstemmed Coimagining the Future of Voice Assistants with Cultural Sensitivity
title_short Coimagining the Future of Voice Assistants with Cultural Sensitivity
title_sort coimagining the future of voice assistants with cultural sensitivity
url http://dx.doi.org/10.1155/2024/3238737
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