Consumer Choices and Habits Related to Tea Consumption by Poles
Tea is one of the most consumed beverages in the world. In the literature, much attention is paid to the influence of tea and its components on human health and consumer purchasing behavior. The aim of the study was to analyze the habits of Polish consumers regarding tea consumption, brewing methods...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-09-01
|
| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/11/18/2873 |
| _version_ | 1797488400908943360 |
|---|---|
| author | Ewa Czarniecka-Skubina Renata Korzeniowska-Ginter Marlena Pielak Piotr Sałek Tomasz Owczarek Agata Kozak |
| author_facet | Ewa Czarniecka-Skubina Renata Korzeniowska-Ginter Marlena Pielak Piotr Sałek Tomasz Owczarek Agata Kozak |
| author_sort | Ewa Czarniecka-Skubina |
| collection | DOAJ |
| description | Tea is one of the most consumed beverages in the world. In the literature, much attention is paid to the influence of tea and its components on human health and consumer purchasing behavior. The aim of the study was to analyze the habits of Polish consumers regarding tea consumption, brewing methods, and their choices related to tea, to describe the characteristics of tea consumers, and present their segmentation based on consumer choices and habits regarding tea consumption. The study was performed using the computer-assisted web interviewing (CAWI) method on a group of 1700 adult consumers of tea. Information about consumer choices and habits related to tea consumption was collected, including brewing method, place of tea consumption, and factors determining tea choices. Using cluster analysis, six groups of tea consumers were identified. These are “Occasional tea gourmets”, “Yerba mate drinkers”, “Tea gourmets”, “Occasional consumers”, “Undemanding tea consumers,” and “Occasional strong tea consumers”. In summary, it can be said that Poles are not tea gourmets; they prefer black tea, in bags, brewed in cups or glasses for up to 3 min, and usually drink teas without any additives, at home, several times a week, during breakfast and between meals. The most popular brand among the respondents was Lipton. Consumers have little knowledge of the health benefits of tea. |
| first_indexed | 2024-03-10T00:02:37Z |
| format | Article |
| id | doaj.art-b3c2b74af2cb481091c0987020ee8e63 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T00:02:37Z |
| publishDate | 2022-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-b3c2b74af2cb481091c0987020ee8e632023-11-23T16:14:43ZengMDPI AGFoods2304-81582022-09-011118287310.3390/foods11182873Consumer Choices and Habits Related to Tea Consumption by PolesEwa Czarniecka-Skubina0Renata Korzeniowska-Ginter1Marlena Pielak2Piotr Sałek3Tomasz Owczarek4Agata Kozak5Department of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (WULS), Str. Nowoursynowska 166, 02-787 Warsaw, PolandDepartment of Quality Management, Gdynia Maritime University, Str. Morska 81-87, 81-225 Gdynia, PolandDepartment of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (WULS), Str. Nowoursynowska 166, 02-787 Warsaw, PolandDepartment of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (WULS), Str. Nowoursynowska 166, 02-787 Warsaw, PolandDepartment of Management and Economics, Gdynia Maritime University, Str. Morska 81-87, 81-225 Gdynia, PolandDepartment of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (WULS), Str. Nowoursynowska 166, 02-787 Warsaw, PolandTea is one of the most consumed beverages in the world. In the literature, much attention is paid to the influence of tea and its components on human health and consumer purchasing behavior. The aim of the study was to analyze the habits of Polish consumers regarding tea consumption, brewing methods, and their choices related to tea, to describe the characteristics of tea consumers, and present their segmentation based on consumer choices and habits regarding tea consumption. The study was performed using the computer-assisted web interviewing (CAWI) method on a group of 1700 adult consumers of tea. Information about consumer choices and habits related to tea consumption was collected, including brewing method, place of tea consumption, and factors determining tea choices. Using cluster analysis, six groups of tea consumers were identified. These are “Occasional tea gourmets”, “Yerba mate drinkers”, “Tea gourmets”, “Occasional consumers”, “Undemanding tea consumers,” and “Occasional strong tea consumers”. In summary, it can be said that Poles are not tea gourmets; they prefer black tea, in bags, brewed in cups or glasses for up to 3 min, and usually drink teas without any additives, at home, several times a week, during breakfast and between meals. The most popular brand among the respondents was Lipton. Consumers have little knowledge of the health benefits of tea.https://www.mdpi.com/2304-8158/11/18/2873consumer habitsteatea brewingconsumer preferencesPolesCAWI method |
| spellingShingle | Ewa Czarniecka-Skubina Renata Korzeniowska-Ginter Marlena Pielak Piotr Sałek Tomasz Owczarek Agata Kozak Consumer Choices and Habits Related to Tea Consumption by Poles Foods consumer habits tea tea brewing consumer preferences Poles CAWI method |
| title | Consumer Choices and Habits Related to Tea Consumption by Poles |
| title_full | Consumer Choices and Habits Related to Tea Consumption by Poles |
| title_fullStr | Consumer Choices and Habits Related to Tea Consumption by Poles |
| title_full_unstemmed | Consumer Choices and Habits Related to Tea Consumption by Poles |
| title_short | Consumer Choices and Habits Related to Tea Consumption by Poles |
| title_sort | consumer choices and habits related to tea consumption by poles |
| topic | consumer habits tea tea brewing consumer preferences Poles CAWI method |
| url | https://www.mdpi.com/2304-8158/11/18/2873 |
| work_keys_str_mv | AT ewaczarnieckaskubina consumerchoicesandhabitsrelatedtoteaconsumptionbypoles AT renatakorzeniowskaginter consumerchoicesandhabitsrelatedtoteaconsumptionbypoles AT marlenapielak consumerchoicesandhabitsrelatedtoteaconsumptionbypoles AT piotrsałek consumerchoicesandhabitsrelatedtoteaconsumptionbypoles AT tomaszowczarek consumerchoicesandhabitsrelatedtoteaconsumptionbypoles AT agatakozak consumerchoicesandhabitsrelatedtoteaconsumptionbypoles |