Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion
Product promotion on Instagram by selebgram (celebrity endorser), Instagram users who have voluminous followers, is increasingly popular. It is not uncommon that the promoted products are sometimes not legally registered and possibly violate the law. This study analyses the regulations regarding pro...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Magister Ilmu Hukum Universitas Mataram
2020-08-01
|
| Series: | Jurnal IUS |
| Subjects: | |
| Online Access: | http://jurnalius.ac.id/ojs/index.php/jurnalIUS/article/view/744 |
| _version_ | 1818451344655122432 |
|---|---|
| author | Nynda Fatmawati Octarina Tahegga Primananda Alfath Anisatul Ulfa |
| author_facet | Nynda Fatmawati Octarina Tahegga Primananda Alfath Anisatul Ulfa |
| author_sort | Nynda Fatmawati Octarina |
| collection | DOAJ |
| description | Product promotion on Instagram by selebgram (celebrity endorser), Instagram users who have voluminous followers, is increasingly popular. It is not uncommon that the promoted products are sometimes not legally registered and possibly violate the law. This study analyses the regulations regarding promotion on social media in Indonesia as well as evaluates whether existing regulations govern business agents’ criminal Responsibility for their carried-out promotions on Instagram, as seen from the fact that such product promotion content made by selebgram has misleading information resulting consumers’ losses. The research method used is a legal research method with a regulatory approach and legal concepts. The result of this study indicates that if a business agent uploads a video which is misleading and potentially disadvantages consumers made by a selebgram, then the business agent is responsible for the upload. On social media, every user is responsible for their own account’s activities. |
| first_indexed | 2024-12-14T21:05:43Z |
| format | Article |
| id | doaj.art-b3da9db0fcd34d8d9f1b9098f089243f |
| institution | Directory Open Access Journal |
| issn | 2303-3827 2477-815X |
| language | English |
| last_indexed | 2024-12-14T21:05:43Z |
| publishDate | 2020-08-01 |
| publisher | Magister Ilmu Hukum Universitas Mataram |
| record_format | Article |
| series | Jurnal IUS |
| spelling | doaj.art-b3da9db0fcd34d8d9f1b9098f089243f2022-12-21T22:47:29ZengMagister Ilmu Hukum Universitas MataramJurnal IUS2303-38272477-815X2020-08-018219021010.29303/ius.v8i2.744452Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product PromotionNynda Fatmawati Octarina0Tahegga Primananda Alfath1Anisatul Ulfa2Universitas Narotama SurabayaUniversitas Airlangga SurabayaUniversitas Narotama SurabayaProduct promotion on Instagram by selebgram (celebrity endorser), Instagram users who have voluminous followers, is increasingly popular. It is not uncommon that the promoted products are sometimes not legally registered and possibly violate the law. This study analyses the regulations regarding promotion on social media in Indonesia as well as evaluates whether existing regulations govern business agents’ criminal Responsibility for their carried-out promotions on Instagram, as seen from the fact that such product promotion content made by selebgram has misleading information resulting consumers’ losses. The research method used is a legal research method with a regulatory approach and legal concepts. The result of this study indicates that if a business agent uploads a video which is misleading and potentially disadvantages consumers made by a selebgram, then the business agent is responsible for the upload. On social media, every user is responsible for their own account’s activities.http://jurnalius.ac.id/ojs/index.php/jurnalIUS/article/view/744criminal responsibility, business agents, selebgram |
| spellingShingle | Nynda Fatmawati Octarina Tahegga Primananda Alfath Anisatul Ulfa Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion Jurnal IUS criminal responsibility, business agents, selebgram |
| title | Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion |
| title_full | Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion |
| title_fullStr | Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion |
| title_full_unstemmed | Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion |
| title_short | Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion |
| title_sort | criminal responsibility of business agents on selebgram s celebrity endorsers product promotion |
| topic | criminal responsibility, business agents, selebgram |
| url | http://jurnalius.ac.id/ojs/index.php/jurnalIUS/article/view/744 |
| work_keys_str_mv | AT nyndafatmawatioctarina criminalresponsibilityofbusinessagentsonselebgramscelebrityendorsersproductpromotion AT taheggaprimanandaalfath criminalresponsibilityofbusinessagentsonselebgramscelebrityendorsersproductpromotion AT anisatululfa criminalresponsibilityofbusinessagentsonselebgramscelebrityendorsersproductpromotion |