THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES
In economic development of the Bihor County, it’s touristic potential plays an important role. A significant part of the before County touristic potential represented by the Apuseni mountains. In this area there is a high number of touristic guesthouses prepared to receive their guests. Online prese...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
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University of Oradea
2018-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2018/n1/48.pdf |
| _version_ | 1818187690008379392 |
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| author | Tarca Naiana Nicoleta Adela Popa |
| author_facet | Tarca Naiana Nicoleta Adela Popa |
| author_sort | Tarca Naiana Nicoleta |
| collection | DOAJ |
| description | In economic development of the Bihor County, it’s touristic potential plays an important role. A significant part of the before County touristic potential represented by the Apuseni mountains. In this area there is a high number of touristic guesthouses prepared to receive their guests. Online presence of these guesthouses is an important aspect, because a larger number of tourists are booking and paying online their stays, they are informing themselves online regarding the tourist destinations. In the conducted research we have analyzed websites offer touristic guesthouses in Bihor County, situated in Apuseni Mountains area. We dealt with the online instruments used by touristic guesthouses in customer retention strategy. We have analyzed the measure in which those instruments are used on the accent made on each of the instrument categories mentioned in this study. |
| first_indexed | 2024-12-11T23:15:02Z |
| format | Article |
| id | doaj.art-b3e3f950935d4ca7811f0fcd600c04d4 |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-11T23:15:02Z |
| publishDate | 2018-07-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-b3e3f950935d4ca7811f0fcd600c04d42022-12-22T00:46:34ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502018-07-01281487491THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSESTarca Naiana Nicoleta0Adela Popa1University of Oradea, RomaniaUniversity of Oradea, Oradea, RomaniaIn economic development of the Bihor County, it’s touristic potential plays an important role. A significant part of the before County touristic potential represented by the Apuseni mountains. In this area there is a high number of touristic guesthouses prepared to receive their guests. Online presence of these guesthouses is an important aspect, because a larger number of tourists are booking and paying online their stays, they are informing themselves online regarding the tourist destinations. In the conducted research we have analyzed websites offer touristic guesthouses in Bihor County, situated in Apuseni Mountains area. We dealt with the online instruments used by touristic guesthouses in customer retention strategy. We have analyzed the measure in which those instruments are used on the accent made on each of the instrument categories mentioned in this study.http://anale.steconomiceuoradea.ro/volume/2018/n1/48.pdfmarketing online, online tools, customer retention tools, loyal customers |
| spellingShingle | Tarca Naiana Nicoleta Adela Popa THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES Annals of the University of Oradea: Economic Science marketing online, online tools, customer retention tools, loyal customers |
| title | THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES |
| title_full | THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES |
| title_fullStr | THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES |
| title_full_unstemmed | THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES |
| title_short | THE USE OF THE ONLINE TOOLS FOR CUSTOMER RETENTION IN BIHOR COUNTY MOUNTAIN GUESTHOUSES |
| title_sort | use of the online tools for customer retention in bihor county mountain guesthouses |
| topic | marketing online, online tools, customer retention tools, loyal customers |
| url | http://anale.steconomiceuoradea.ro/volume/2018/n1/48.pdf |
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