Inclusive Merchandising. A Storyteller for an Accessible University
Following recent social and global transformations, cultural organizations have undergone a major redefinition in their role as keepers and promoters of knowledge and heritage, developing virtuous examples and reference models for the free, open, and autonomous enjoyment of all audiences....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bologna University press
2024-02-01
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| Series: | DIID |
| Online Access: | https://www.diid.it/diid/index.php/diid/article/view/t2-oddone-bozzola-de-giorgi |
| _version_ | 1827347228003401728 |
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| author | Monica Oddone Marco Bozzola Claudia De Giorgi |
| author_facet | Monica Oddone Marco Bozzola Claudia De Giorgi |
| author_sort | Monica Oddone |
| collection | DOAJ |
| description |
Following recent social and global transformations, cultural organizations have undergone a major redefinition in their role as keepers and promoters of knowledge and heritage, developing virtuous examples and reference models for the free, open, and autonomous enjoyment of all audiences. This contribution - contextualized in a current doctoral research on the enhancement of cultural heritage, promotion of institutional and territorial identities - is presented as a reflection on the recent awareness and attention to the issues of inclusiveness and accessibility in places of culture, especially higher education institutions. Through an analytical work on numerous university case studies, focused on institutional merchandising products, it was possible to outline common attitudes and effective communication strategies that promote core values related to multiculturalism, body positivity, gender equality, women’s empowerment, and integration of ethnic minorities. |
| first_indexed | 2024-03-07T23:45:27Z |
| format | Article |
| id | doaj.art-b3e80d7aaa0e47f9b85bcd0344fadf5e |
| institution | Directory Open Access Journal |
| issn | 2785-2245 |
| language | English |
| last_indexed | 2024-03-07T23:45:27Z |
| publishDate | 2024-02-01 |
| publisher | Bologna University press |
| record_format | Article |
| series | DIID |
| spelling | doaj.art-b3e80d7aaa0e47f9b85bcd0344fadf5e2024-02-19T12:45:57ZengBologna University pressDIID2785-22452024-02-011Digital Special Issue 110.30682/diiddsi23t2mInclusive Merchandising. A Storyteller for an Accessible UniversityMonica OddoneMarco BozzolaClaudia De Giorgi Following recent social and global transformations, cultural organizations have undergone a major redefinition in their role as keepers and promoters of knowledge and heritage, developing virtuous examples and reference models for the free, open, and autonomous enjoyment of all audiences. This contribution - contextualized in a current doctoral research on the enhancement of cultural heritage, promotion of institutional and territorial identities - is presented as a reflection on the recent awareness and attention to the issues of inclusiveness and accessibility in places of culture, especially higher education institutions. Through an analytical work on numerous university case studies, focused on institutional merchandising products, it was possible to outline common attitudes and effective communication strategies that promote core values related to multiculturalism, body positivity, gender equality, women’s empowerment, and integration of ethnic minorities.https://www.diid.it/diid/index.php/diid/article/view/t2-oddone-bozzola-de-giorgi |
| spellingShingle | Monica Oddone Marco Bozzola Claudia De Giorgi Inclusive Merchandising. A Storyteller for an Accessible University DIID |
| title | Inclusive Merchandising. A Storyteller for an Accessible University |
| title_full | Inclusive Merchandising. A Storyteller for an Accessible University |
| title_fullStr | Inclusive Merchandising. A Storyteller for an Accessible University |
| title_full_unstemmed | Inclusive Merchandising. A Storyteller for an Accessible University |
| title_short | Inclusive Merchandising. A Storyteller for an Accessible University |
| title_sort | inclusive merchandising a storyteller for an accessible university |
| url | https://www.diid.it/diid/index.php/diid/article/view/t2-oddone-bozzola-de-giorgi |
| work_keys_str_mv | AT monicaoddone inclusivemerchandisingastorytellerforanaccessibleuniversity AT marcobozzola inclusivemerchandisingastorytellerforanaccessibleuniversity AT claudiadegiorgi inclusivemerchandisingastorytellerforanaccessibleuniversity |