The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations

With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing...

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Main Authors: Eliana Andréa Severo, Julio Cesar Ferro de Guimarães, Mateus Luan Dellarmelin, Rossana Parizotto Ribeiro
Format: Article
Language:English
Published: FUCAPE Business School 2019-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123066812005
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author Eliana Andréa Severo
Julio Cesar Ferro de Guimarães
Mateus Luan Dellarmelin
Rossana Parizotto Ribeiro
author_facet Eliana Andréa Severo
Julio Cesar Ferro de Guimarães
Mateus Luan Dellarmelin
Rossana Parizotto Ribeiro
author_sort Eliana Andréa Severo
collection DOAJ
description With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development.
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spelling doaj.art-b3fb3095216946b8b01761fd1e6df3542024-03-21T19:30:19ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2019-01-0116550051810.15728/bbr.2019.16.5.5The Influence of Social Networks on Environmental Awareness and the Social Responsibility of GenerationsEliana Andréa SeveroJulio Cesar Ferro de GuimarãesMateus Luan DellarmelinRossana Parizotto RibeiroWith the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development.http://www.redalyc.org/articulo.oa?id=123066812005social networksenvironmental awarenesssocial responsibilitygenerations
spellingShingle Eliana Andréa Severo
Julio Cesar Ferro de Guimarães
Mateus Luan Dellarmelin
Rossana Parizotto Ribeiro
The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations
BBR: Brazilian Business Review
social networks
environmental awareness
social responsibility
generations
title The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations
title_full The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations
title_fullStr The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations
title_full_unstemmed The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations
title_short The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations
title_sort influence of social networks on environmental awareness and the social responsibility of generations
topic social networks
environmental awareness
social responsibility
generations
url http://www.redalyc.org/articulo.oa?id=123066812005
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