Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing
Citizenship behavior is a new concept and evaluation of these behaviors in the organization is very important and crucial, among the factors that could affect the citizenship of internal brand management and internal marketing. The aim of this research was to investigate the effects of internal bran...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2017-05-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://nmrj.ui.ac.ir/article_21450_0c6ca26e0ada4e00c0eb9ab2f0c32b3e.pdf |