IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDS
In the context of the online environment and the pressure created by the new information and communication technologies, when the Internet is used by more than 40% of the world population, when the penetration rate of the online has reached more than 75% in Europe (52% in Romania) and almost 90% in...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2018-06-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8599
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| _version_ | 1811344651564613632 |
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| author | L. Dumitrescu M. Fuciu, H. Gorski |
| author_facet | L. Dumitrescu M. Fuciu, H. Gorski |
| author_sort | L. Dumitrescu |
| collection | DOAJ |
| description | In the context of the online environment and the pressure created by the new information and communication technologies, when the Internet is used by more than 40% of the world population, when the penetration rate of the online has reached more than 75% in Europe (52% in Romania) and almost 90% in North America and when the smartphone has become a constant companion of the individuals, todays companies must adapt or develop new marketing strategies that will help them win and retain the consumers, otherwise they will slowly perish. This paper aims to present several important marketing strategies based on the usage of the Internet tools like: search engine optimisation (SEO), content marketing, social media/online social networks, email marketing, lead generation, sales etc., that can be implemented by the Romanian companies. We are presenting several important advantages and disadvantages of these marketing strategies. We will also bring forth several important statistics regarding the Internet usage and of the online marketing tools and we shall underline future trends related to these aspects, all this being designed to support future managerial decisions and to better understand the need for the companies to implement and use them successfully. |
| first_indexed | 2024-04-13T19:51:22Z |
| format | Article |
| id | doaj.art-b41cfd52c07a421ba75876edc18cda18 |
| institution | Directory Open Access Journal |
| issn | 1728-2667 2079-908X |
| language | deu |
| last_indexed | 2024-04-13T19:51:22Z |
| publishDate | 2018-06-01 |
| publisher | Publishing Center "Kyiv University" |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj.art-b41cfd52c07a421ba75876edc18cda182022-12-22T02:32:32ZdeuPublishing Center "Kyiv University"Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2018-06-013198394310.17721/1728-2667.2018/198-3/4IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDSL. Dumitrescu0M. Fuciu,1H. Gorski2Lucian Blaga Unniversity of Sibiu, Sibiu, RomaniaRomanian-German University of Sibiu, Sibiu, Romania Romanian-German University of Sibiu, Sibiu, Romania In the context of the online environment and the pressure created by the new information and communication technologies, when the Internet is used by more than 40% of the world population, when the penetration rate of the online has reached more than 75% in Europe (52% in Romania) and almost 90% in North America and when the smartphone has become a constant companion of the individuals, todays companies must adapt or develop new marketing strategies that will help them win and retain the consumers, otherwise they will slowly perish. This paper aims to present several important marketing strategies based on the usage of the Internet tools like: search engine optimisation (SEO), content marketing, social media/online social networks, email marketing, lead generation, sales etc., that can be implemented by the Romanian companies. We are presenting several important advantages and disadvantages of these marketing strategies. We will also bring forth several important statistics regarding the Internet usage and of the online marketing tools and we shall underline future trends related to these aspects, all this being designed to support future managerial decisions and to better understand the need for the companies to implement and use them successfully.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8599 online marketingmarketing strategiesinternetsocial media. |
| spellingShingle | L. Dumitrescu M. Fuciu, H. Gorski IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDS Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка online marketing marketing strategies internet social media. |
| title | IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDS |
| title_full | IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDS |
| title_fullStr | IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDS |
| title_full_unstemmed | IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDS |
| title_short | IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDS |
| title_sort | implementing new marketing strategies in the context of the online environment advantages disadvantages statistics and trends |
| topic | online marketing marketing strategies internet social media. |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8599
|
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