Changing Hearts and Minds in the Equestrian World One Behaviour at a Time

Equestrianism is currently facing a range of pressing challenges. These challenges, which are largely based on evolving attitudes to ethics and equine wellbeing, have consequences for the sport’s social licence to operate. The factors that may have contributed to the current situation include overar...

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Main Authors: Inga A. Wolframm, Janet Douglas, Gemma Pearson
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Animals
Subjects:
Online Access:https://www.mdpi.com/2076-2615/13/4/748
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author Inga A. Wolframm
Janet Douglas
Gemma Pearson
author_facet Inga A. Wolframm
Janet Douglas
Gemma Pearson
author_sort Inga A. Wolframm
collection DOAJ
description Equestrianism is currently facing a range of pressing challenges. These challenges, which are largely based on evolving attitudes to ethics and equine wellbeing, have consequences for the sport’s social licence to operate. The factors that may have contributed to the current situation include overarching societal trends, specific aspects of the equestrian sector, and factors rooted in human nature. If equestrianism is to flourish, it is evident that much needs to change, not the least, human behaviour. To this end, using established behaviour change frameworks that have been scientifically validated and are rooted in practice—most notably, Michie et al.’s COM-B model and Behaviour Change Wheel—could be of practical value for developing and implementing equine welfare strategies. This review summarises the theoretical underpinnings of some behaviour change frameworks and provides a practical, step-by-step approach to designing an effective behaviour change intervention. A real-world example is provided through the retrospective analysis of an intervention strategy that aimed to increase the use of learning theory in (educational) veterinary practice. We contend that the incorporation of effective behaviour change interventions into any equine welfare improvement strategy may help to safeguard the future of equestrianism.
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spelling doaj.art-b4273d5b978c4c018d2945f71185f4f42023-11-16T18:41:02ZengMDPI AGAnimals2076-26152023-02-0113474810.3390/ani13040748Changing Hearts and Minds in the Equestrian World One Behaviour at a TimeInga A. Wolframm0Janet Douglas1Gemma Pearson2Applied Research Centre, Van Hall Larenstein University of Applied Sciences, Larensteinselaan 26-A, 6882 CT Velp, The NetherlandsWorld Horse Welfare, Anne Colvin House, Snetterton, Norwich NR16 2LR, UKThe Horse Trust, Slad Lane, Princes Risborough, Buckinghamshire HP27 0PP, UKEquestrianism is currently facing a range of pressing challenges. These challenges, which are largely based on evolving attitudes to ethics and equine wellbeing, have consequences for the sport’s social licence to operate. The factors that may have contributed to the current situation include overarching societal trends, specific aspects of the equestrian sector, and factors rooted in human nature. If equestrianism is to flourish, it is evident that much needs to change, not the least, human behaviour. To this end, using established behaviour change frameworks that have been scientifically validated and are rooted in practice—most notably, Michie et al.’s COM-B model and Behaviour Change Wheel—could be of practical value for developing and implementing equine welfare strategies. This review summarises the theoretical underpinnings of some behaviour change frameworks and provides a practical, step-by-step approach to designing an effective behaviour change intervention. A real-world example is provided through the retrospective analysis of an intervention strategy that aimed to increase the use of learning theory in (educational) veterinary practice. We contend that the incorporation of effective behaviour change interventions into any equine welfare improvement strategy may help to safeguard the future of equestrianism.https://www.mdpi.com/2076-2615/13/4/748behaviour change wheelCOM-Bequestrian sportequestrianismhuman behaviour changelearning theory
spellingShingle Inga A. Wolframm
Janet Douglas
Gemma Pearson
Changing Hearts and Minds in the Equestrian World One Behaviour at a Time
Animals
behaviour change wheel
COM-B
equestrian sport
equestrianism
human behaviour change
learning theory
title Changing Hearts and Minds in the Equestrian World One Behaviour at a Time
title_full Changing Hearts and Minds in the Equestrian World One Behaviour at a Time
title_fullStr Changing Hearts and Minds in the Equestrian World One Behaviour at a Time
title_full_unstemmed Changing Hearts and Minds in the Equestrian World One Behaviour at a Time
title_short Changing Hearts and Minds in the Equestrian World One Behaviour at a Time
title_sort changing hearts and minds in the equestrian world one behaviour at a time
topic behaviour change wheel
COM-B
equestrian sport
equestrianism
human behaviour change
learning theory
url https://www.mdpi.com/2076-2615/13/4/748
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