Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
This research analyzes the impact on both the innovation and market orientation related to the companies’ performance of the local productive arrangement of clothing in Londrina. It identifies the rank of market orientation through the Markor scale, elaborated by Kohli, Jaworski and Kumar (1993)...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2009-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/11342 |
| _version_ | 1797426131545096192 |
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| author | Fabiano Palhares Galão Marcia Regina Gabardo Da Camara |
| author_facet | Fabiano Palhares Galão Marcia Regina Gabardo Da Camara |
| author_sort | Fabiano Palhares Galão |
| collection | DOAJ |
| description | This research analyzes the impact on both the innovation and market orientation
related to the companies’ performance of the local productive arrangement of
clothing in Londrina. It identifies the rank of market orientation through the Markor
scale, elaborated by Kohli, Jaworski and Kumar (1993) and the product innovation
implementation, process and organizational innovations. The chosen method is
the survey, involving a sample of 62 companies, and to proceed with the data
analysis we use the coefficient of correlation of Pearson and the Clusters Analysis.
The main results are: a) the companies are highly market oriented; b) the innovative
behavior of the arrangement is low; c) the launching of new products has been the
most innovative practice used by the companies; d) the market orientation and
innovation contribute to the income growth and to the return of investment of the
clothing industries in Londrina. |
| first_indexed | 2024-03-09T08:25:53Z |
| format | Article |
| id | doaj.art-b43dbc427f684b429ad94f1db779fb7f |
| institution | Directory Open Access Journal |
| issn | 1516-3865 2175-8077 |
| language | English |
| last_indexed | 2024-03-09T08:25:53Z |
| publishDate | 2009-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista de Ciências da Administração : RCA |
| spelling | doaj.art-b43dbc427f684b429ad94f1db779fb7f2023-12-02T21:13:55ZengUniversidade Federal de Santa CatarinaRevista de Ciências da Administração : RCA1516-38652175-80772009-01-0111238711210.5007/2175-8077.2009v11n23p879734Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PRFabiano Palhares GalãoMarcia Regina Gabardo Da CamaraThis research analyzes the impact on both the innovation and market orientation related to the companies’ performance of the local productive arrangement of clothing in Londrina. It identifies the rank of market orientation through the Markor scale, elaborated by Kohli, Jaworski and Kumar (1993) and the product innovation implementation, process and organizational innovations. The chosen method is the survey, involving a sample of 62 companies, and to proceed with the data analysis we use the coefficient of correlation of Pearson and the Clusters Analysis. The main results are: a) the companies are highly market oriented; b) the innovative behavior of the arrangement is low; c) the launching of new products has been the most innovative practice used by the companies; d) the market orientation and innovation contribute to the income growth and to the return of investment of the clothing industries in Londrina.https://periodicos.ufsc.br/index.php/adm/article/view/11342 |
| spellingShingle | Fabiano Palhares Galão Marcia Regina Gabardo Da Camara Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR Revista de Ciências da Administração : RCA |
| title | Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR |
| title_full | Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR |
| title_fullStr | Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR |
| title_full_unstemmed | Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR |
| title_short | Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR |
| title_sort | innovation market orientation and performance in the local embryonic productive arrangement of clothing in londrina pr |
| url | https://periodicos.ufsc.br/index.php/adm/article/view/11342 |
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