Elements of Style in Floral Arrangements: How Discerning Are Consumers Toward Floristry Design Principles and How Much Are They Willing to Pay?
Florists use design theory to create arrangements that they assume will be pleasing to consumers, thus increasing purchase rates and spending. However, certain elements of design theory and their relationship with consumer acceptance and spending have not been empirically tested. Using mixed logit m...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2023-11-01
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| Series: | HortScience |
| Subjects: | |
| Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/58/12/article-p1560.xml |