Peran mediasi customer-employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaan

Introduction. Strategies of Deep Acting and Surface Acting using Emotional Labor in library services have been conducted. The study aims to examine the effect of Emotional Labor on library user satisfaction mediated by Customer-Employee Rapport. Method. There were 86 participants involved in this e...

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Main Authors: Riska Amaliah, Muhammad Jufri, Resekiani Mas Bakar
Format: Article
Language:English
Published: Universitas Gadjah Mada 2019-05-01
Series:Berkala Ilmu Perpustakaan dan Informasi
Subjects:
Online Access:https://journal.ugm.ac.id/bip/article/view/40056
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author Riska Amaliah
Muhammad Jufri
Resekiani Mas Bakar
author_facet Riska Amaliah
Muhammad Jufri
Resekiani Mas Bakar
author_sort Riska Amaliah
collection DOAJ
description Introduction. Strategies of Deep Acting and Surface Acting using Emotional Labor in library services have been conducted. The study aims to examine the effect of Emotional Labor on library user satisfaction mediated by Customer-Employee Rapport. Method. There were 86 participants involved in this experimental study. They were undergraduate students in Makassar who were asked to watch the video related to library services by using Deep Acting or Surface Acting strategies. Data Analysis. Hypothesis were examined by using Hayes Process analysis to understand the mediation model. Results and Discussions. Emotional Labor strategy was found to have a relationship to  customer satisfaction through Customer-Employee Rapport mediation. Emotional labor strategy was found to have directly affected customer satisfaction and Customer-Employee Rapport. The librarians  applied Deep Acting strategy to enhance customer satisfaction and customer-employee rapport was found to be more effective compared to Surface Acting. The librarians’ emotional expression in deep acting enables them to transform the positive emotion between librarians and users, thus, it improves good relationships and customer satisfaction. Conclusion. The librarians’ emotional labor strategies effect on library user satisfaction with customer-employee rapport as the mediation variable. Future research should discuss another library experiment based on gender perspectives.
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spelling doaj.art-b458d4f934b34a9fbf19401130307fdc2022-12-21T23:53:15ZengUniversitas Gadjah MadaBerkala Ilmu Perpustakaan dan Informasi1693-77402477-03612019-05-01151748610.22146/bip.4005623926Peran mediasi customer-employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaanRiska Amaliah0Muhammad Jufri1Resekiani Mas Bakar2Fakultas Psikologi Universitas Negeri Makassar, MakasarFakultas Psikologi Universitas Negeri Makassar, MakasarFakultas Psikologi Universitas Negeri Makassar, MakasarIntroduction. Strategies of Deep Acting and Surface Acting using Emotional Labor in library services have been conducted. The study aims to examine the effect of Emotional Labor on library user satisfaction mediated by Customer-Employee Rapport. Method. There were 86 participants involved in this experimental study. They were undergraduate students in Makassar who were asked to watch the video related to library services by using Deep Acting or Surface Acting strategies. Data Analysis. Hypothesis were examined by using Hayes Process analysis to understand the mediation model. Results and Discussions. Emotional Labor strategy was found to have a relationship to  customer satisfaction through Customer-Employee Rapport mediation. Emotional labor strategy was found to have directly affected customer satisfaction and Customer-Employee Rapport. The librarians  applied Deep Acting strategy to enhance customer satisfaction and customer-employee rapport was found to be more effective compared to Surface Acting. The librarians’ emotional expression in deep acting enables them to transform the positive emotion between librarians and users, thus, it improves good relationships and customer satisfaction. Conclusion. The librarians’ emotional labor strategies effect on library user satisfaction with customer-employee rapport as the mediation variable. Future research should discuss another library experiment based on gender perspectives.https://journal.ugm.ac.id/bip/article/view/40056emotional laborcustomer employee rapportdeep actingsurface actinglibrary user satisfaction.
spellingShingle Riska Amaliah
Muhammad Jufri
Resekiani Mas Bakar
Peran mediasi customer-employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaan
Berkala Ilmu Perpustakaan dan Informasi
emotional labor
customer employee rapport
deep acting
surface acting
library user satisfaction.
title Peran mediasi customer-employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaan
title_full Peran mediasi customer-employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaan
title_fullStr Peran mediasi customer-employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaan
title_full_unstemmed Peran mediasi customer-employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaan
title_short Peran mediasi customer-employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaan
title_sort peran mediasi customer employee rapport pada pengaruh strategi emotional labor pustakawan terhadap kepuasan pelayanan pengguna perpustakaan
topic emotional labor
customer employee rapport
deep acting
surface acting
library user satisfaction.
url https://journal.ugm.ac.id/bip/article/view/40056
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