Framing Epizootic Diseases in Mass Media

This article deals with general and specific aspects of how Romanian media covered the African swine flu crisis between 2014 and 2018. The analysis was mainly based on the available ground of media framing theory. The mediatic tone of reporting the African swine flu predicament complies with the pre...

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Main Authors: Mădălina Bălășescu, Valentina Marinescu
Format: Article
Language:Bulgarian
Published: South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education" 2020-08-01
Series:Проблеми на постмодерността
Subjects:
Online Access:http://pmpjournal.org/index.php/pmp/article/view/237
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author Mădălina Bălășescu
Valentina Marinescu
author_facet Mădălina Bălășescu
Valentina Marinescu
author_sort Mădălina Bălășescu
collection DOAJ
description This article deals with general and specific aspects of how Romanian media covered the African swine flu crisis between 2014 and 2018. The analysis was mainly based on the available ground of media framing theory. The mediatic tone of reporting the African swine flu predicament complies with the pre-crisis, crisis, and post-crisis stages, as identified in the literature. Concerning the Romanian media approach on the African swine flu subject, the economic consequences and the mediatic leadership frames proved to be strongly related to similar inter-human and zoonotic diseases. The Romanian coverage of epizootics' main frames indicates a detached approach to the subject with exciting variations regarding the connections between information units and the general norms of mediatic content. This research suggests a few remarkable aspects that hint at current changes in the journalistic paradigm and the need to acknowledge crisis communication's significance when dealing with epizootic diseases.
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spelling doaj.art-b45bf5dc951048c095365d13fdc3977c2022-12-22T01:10:13ZbulSouth-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education"Проблеми на постмодерността1314-37002020-08-0110210.46324/PMP2002177Framing Epizootic Diseases in Mass MediaMădălina Bălășescu 0Valentina Marinescu1University of BucharestUniversity of BucharestThis article deals with general and specific aspects of how Romanian media covered the African swine flu crisis between 2014 and 2018. The analysis was mainly based on the available ground of media framing theory. The mediatic tone of reporting the African swine flu predicament complies with the pre-crisis, crisis, and post-crisis stages, as identified in the literature. Concerning the Romanian media approach on the African swine flu subject, the economic consequences and the mediatic leadership frames proved to be strongly related to similar inter-human and zoonotic diseases. The Romanian coverage of epizootics' main frames indicates a detached approach to the subject with exciting variations regarding the connections between information units and the general norms of mediatic content. This research suggests a few remarkable aspects that hint at current changes in the journalistic paradigm and the need to acknowledge crisis communication's significance when dealing with epizootic diseases.http://pmpjournal.org/index.php/pmp/article/view/237African swine flumediariskcrisis communicationframing
spellingShingle Mădălina Bălășescu
Valentina Marinescu
Framing Epizootic Diseases in Mass Media
Проблеми на постмодерността
African swine flu
media
risk
crisis communication
framing
title Framing Epizootic Diseases in Mass Media
title_full Framing Epizootic Diseases in Mass Media
title_fullStr Framing Epizootic Diseases in Mass Media
title_full_unstemmed Framing Epizootic Diseases in Mass Media
title_short Framing Epizootic Diseases in Mass Media
title_sort framing epizootic diseases in mass media
topic African swine flu
media
risk
crisis communication
framing
url http://pmpjournal.org/index.php/pmp/article/view/237
work_keys_str_mv AT madalinabalasescu framingepizooticdiseasesinmassmedia
AT valentinamarinescu framingepizooticdiseasesinmassmedia