Threat, voting and candidate support. The impact of mortality salience

IntroductionHow does threat motivate political choices? An extensive literature has noted the importance of threat in influencing political behavior. A growing literature in political psychology has used the concept of “mortality salience” to examine the role of existential threat in political decis...

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Main Authors: Hanna Bäck, Royce Carroll, Holly Knapton, Emma A. Renström
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-07-01
Series:Frontiers in Political Science
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpos.2023.1040644/full
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author Hanna Bäck
Royce Carroll
Holly Knapton
Emma A. Renström
author_facet Hanna Bäck
Royce Carroll
Holly Knapton
Emma A. Renström
author_sort Hanna Bäck
collection DOAJ
description IntroductionHow does threat motivate political choices? An extensive literature has noted the importance of threat in influencing political behavior. A growing literature in political psychology has used the concept of “mortality salience” to examine the role of existential threat in political decisions. Scholars have argued that inducing mortality salience by asking individuals to think about their own death should result in either reinforcement of their existing political worldview, a shift to a more politically conservative view, or support for a “status quo” option more generally.MethodsWe performed two survey experiments (N = 484 and 1514) manipulating mortality salience and candidate features (Exp. 2). Experiment 1 was performed one week before the 2016 US presidential election and utilized the varying features of the candidates. Experiment 2 manipulated features such as experience level (representing the status quo or change) and partisanship.ResultsWe find that mortality salience led to an increased likelihood of voting for Hillary Clinton, particularly for moderate and independent respondents. We also find that independent participants preferred the status quo candidate under mortality salience.DiscussionWe interpret the findings in both studies as supporting a connection between existential threat and preference for the status quo in psychological terms, at least for less partisan voters, rather than a conservative shift in ideological terms or a tendency to reinforce existing views.
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spelling doaj.art-b45f506d09b1444a948dad0ff20f84692023-07-19T08:28:49ZengFrontiers Media S.A.Frontiers in Political Science2673-31452023-07-01510.3389/fpos.2023.10406441040644Threat, voting and candidate support. The impact of mortality salienceHanna Bäck0Royce Carroll1Holly Knapton2Emma A. Renström3Department of Political Science, Lund University, Lund, SwedenDepartment of Government, University of Essex, Colchester, United KingdomDepartment of Psychology, Lund University, Lund, SwedenDepartment of Psychology, Kristianstad University, Kristianstad, SwedenIntroductionHow does threat motivate political choices? An extensive literature has noted the importance of threat in influencing political behavior. A growing literature in political psychology has used the concept of “mortality salience” to examine the role of existential threat in political decisions. Scholars have argued that inducing mortality salience by asking individuals to think about their own death should result in either reinforcement of their existing political worldview, a shift to a more politically conservative view, or support for a “status quo” option more generally.MethodsWe performed two survey experiments (N = 484 and 1514) manipulating mortality salience and candidate features (Exp. 2). Experiment 1 was performed one week before the 2016 US presidential election and utilized the varying features of the candidates. Experiment 2 manipulated features such as experience level (representing the status quo or change) and partisanship.ResultsWe find that mortality salience led to an increased likelihood of voting for Hillary Clinton, particularly for moderate and independent respondents. We also find that independent participants preferred the status quo candidate under mortality salience.DiscussionWe interpret the findings in both studies as supporting a connection between existential threat and preference for the status quo in psychological terms, at least for less partisan voters, rather than a conservative shift in ideological terms or a tendency to reinforce existing views.https://www.frontiersin.org/articles/10.3389/fpos.2023.1040644/fullpresidential electionsvoting behaviorcandidate supportthreatmortality salience
spellingShingle Hanna Bäck
Royce Carroll
Holly Knapton
Emma A. Renström
Threat, voting and candidate support. The impact of mortality salience
Frontiers in Political Science
presidential elections
voting behavior
candidate support
threat
mortality salience
title Threat, voting and candidate support. The impact of mortality salience
title_full Threat, voting and candidate support. The impact of mortality salience
title_fullStr Threat, voting and candidate support. The impact of mortality salience
title_full_unstemmed Threat, voting and candidate support. The impact of mortality salience
title_short Threat, voting and candidate support. The impact of mortality salience
title_sort threat voting and candidate support the impact of mortality salience
topic presidential elections
voting behavior
candidate support
threat
mortality salience
url https://www.frontiersin.org/articles/10.3389/fpos.2023.1040644/full
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