Customer Retention Activities Using IoT Data:
In recent years, many companies have used data-based marketing to understand customer insight. In this article, we focused on Ricoh, which uses customers’ data to conduct efficient customer retention. We revealed that Ricoh has been carrying out efficient customer maintenance activities using a data...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2020-01-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/3/39_2020.011/_html/-char/en |