A Tale of Two Audiences: Formative Research and Campaign Development for Two Different Latino Audiences, to Improve COVID-19 Prevention Behavior

A Tale of Two Audiences: Formative Research and Campaign Development for Two Different Latino Audiences, to Improve COVID-19 Prevention Behavior

The COVID-19 pandemic disproportionately affected the Latino population in the United States, further exacerbating the existing racial and ethnic health disparities that this group faces. While government health entities rushed to develop COVID-19 prevention educational materials in Spanish, these f...

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Bibliographic Details
Main Authors: Dianna Bonilla Altera, Imani Cabassa, Genevieve Martinez-Garcia
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Healthcare
Subjects:
health communications
formative research
COVID-19
vaccines
Latino/Hispanic
Online Access:https://www.mdpi.com/2227-9032/11/13/1819

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