Image Tactics in Public Speeches of the Head of the Reg
The article features the way political discourse shapes the image of the region. The research was based on a number of speeches given by A. G. Tuleyev, the ex-governor of the Kemerovo Region. The author used the classification of communicative strategies and tactics developed by O. S. Issers. The st...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2021-11-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/5064 |
| _version_ | 1797781065857761280 |
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| author | A. V. Chepkasov |
| author_facet | A. V. Chepkasov |
| author_sort | A. V. Chepkasov |
| collection | DOAJ |
| description | The article features the way political discourse shapes the image of the region. The research was based on a number of speeches given by A. G. Tuleyev, the ex-governor of the Kemerovo Region. The author used the classification of communicative strategies and tactics developed by O. S. Issers. The strategies demonstrated a strong suggestive potential aimed at changing the values and worldview of the recipient while promoting the image of the territory and its main political figure. The speeches appeared to be quite expressive as they contained a lot of emotional vocabulary, which was almost completely absent from the original written texts. A. G. Tuleyev chose informative and incentive tactics, e.g. focus on the positive development of the region (22 %), campaigning tactics (15 %), and historical references (12 %). The ex-governor pursued several parallel goals, e.g. to describe the region as dynamic, attractive, and prosperous while demonstrating his care about the electorate and showing respect to people of hard labor. |
| first_indexed | 2024-03-12T23:52:32Z |
| format | Article |
| id | doaj.art-b48517dd7d4945708bb4b8fe1f41335c |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:52:32Z |
| publishDate | 2021-11-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-b48517dd7d4945708bb4b8fe1f41335c2023-07-13T12:08:50ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832021-11-0123383784610.21603/2078-8975-2021-23-3-837-8464400Image Tactics in Public Speeches of the Head of the RegA. V. Chepkasov0Kemerovo State UniversityThe article features the way political discourse shapes the image of the region. The research was based on a number of speeches given by A. G. Tuleyev, the ex-governor of the Kemerovo Region. The author used the classification of communicative strategies and tactics developed by O. S. Issers. The strategies demonstrated a strong suggestive potential aimed at changing the values and worldview of the recipient while promoting the image of the territory and its main political figure. The speeches appeared to be quite expressive as they contained a lot of emotional vocabulary, which was almost completely absent from the original written texts. A. G. Tuleyev chose informative and incentive tactics, e.g. focus on the positive development of the region (22 %), campaigning tactics (15 %), and historical references (12 %). The ex-governor pursued several parallel goals, e.g. to describe the region as dynamic, attractive, and prosperous while demonstrating his care about the electorate and showing respect to people of hard labor.https://vestnik.kemsu.ru/jour/article/view/5064imageimage of the regioncommunicative (speech) strategyspeech tacticscommunicative tacticsspeech receptionpolitical communicationpolitical discoursesuggestionterritory |
| spellingShingle | A. V. Chepkasov Image Tactics in Public Speeches of the Head of the Reg Вестник Кемеровского государственного университета image image of the region communicative (speech) strategy speech tactics communicative tactics speech reception political communication political discourse suggestion territory |
| title | Image Tactics in Public Speeches of the Head of the Reg |
| title_full | Image Tactics in Public Speeches of the Head of the Reg |
| title_fullStr | Image Tactics in Public Speeches of the Head of the Reg |
| title_full_unstemmed | Image Tactics in Public Speeches of the Head of the Reg |
| title_short | Image Tactics in Public Speeches of the Head of the Reg |
| title_sort | image tactics in public speeches of the head of the reg |
| topic | image image of the region communicative (speech) strategy speech tactics communicative tactics speech reception political communication political discourse suggestion territory |
| url | https://vestnik.kemsu.ru/jour/article/view/5064 |
| work_keys_str_mv | AT avchepkasov imagetacticsinpublicspeechesoftheheadofthereg |