The Representation of Older People In Commercials

The media has a crucial role in the formation of perceptions toward older individuals and the development of various stereotypes. This research aims to identify and analyze older individuals’ representations in the media through commercials. The study population of the research is composed of commer...

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Bibliographic Details
Main Authors: Damla İşbilen, Semih Salman
Format: Article
Language:English
Published: Erciyes University 2024-01-01
Series:Erciyes İletişim Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/3370259