What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective

Because healthcare systems in developing nations are underfunded and unequal, practitioners must understand how telemedicine may be widely introduced and sustained. Unfortunately, telemedicine adoption receives less attention and there is limited knowledge regarding the interfering influence of pati...

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Main Authors: Md. Alamgir Hossain, Ruhul Amin, Abdullah Al Masud, Md. Imran Hossain, Mohammad Awal Hossen, Mohammad Kamal Hossain
Format: Article
Language:English
Published: SAGE Publishing 2023-07-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440231181394
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author Md. Alamgir Hossain
Ruhul Amin
Abdullah Al Masud
Md. Imran Hossain
Mohammad Awal Hossen
Mohammad Kamal Hossain
author_facet Md. Alamgir Hossain
Ruhul Amin
Abdullah Al Masud
Md. Imran Hossain
Mohammad Awal Hossen
Mohammad Kamal Hossain
author_sort Md. Alamgir Hossain
collection DOAJ
description Because healthcare systems in developing nations are underfunded and unequal, practitioners must understand how telemedicine may be widely introduced and sustained. Unfortunately, telemedicine adoption receives less attention and there is limited knowledge regarding the interfering influence of patient engagement, satisfaction, and individual innovativeness. Consequentially, the current study seeks to investigate the factors that influence patients’ behavioral intentions toward telemedicine, while acknowledging engagement and satisfaction as mediators and personal innovativeness as a moderator. A questionnaire instrument was used to reach telemedicine users in Bangladesh, and finally, 305 samples were curated and explored applying structural equation modeling in AMOS software. The empirical results show that information quality, performance expectancy, engagement, and satisfaction are strong stimulators of behavioral intention toward telemedicine, whereas functionality, information quality, and performance expectancy drive satisfaction and engagement. One of the worthy findings of this study is that engagement and satisfaction play a significant mediating function, while personal innovativeness plays a moderating role, in influencing behavioral intention toward telemedicine. Confirming engagement and satisfaction as mediators and innovativeness as a moderator adds originality to this research, and overall will help to reduce healthcare bias prejudice among marginalized people in developing countries like Bangladesh.
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spelling doaj.art-b4be1da03786409ca3c6cad0a9e9d6572023-07-18T10:03:31ZengSAGE PublishingSAGE Open2158-24402023-07-011310.1177/21582440231181394What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy PerspectiveMd. Alamgir Hossain0Ruhul Amin1Abdullah Al Masud2Md. Imran Hossain3Mohammad Awal Hossen4Mohammad Kamal Hossain5Hajee Mohammad Danesh Science and Technology University, Dinajpur, BangladeshJashore University of Science and Technology, Jashore, BangladeshUniversity of Barishal, Barishal, BangladeshUniversity of Rajshahi, BangladeshJashore University of Science and Technology, Jashore, BangladeshJashore University of Science and Technology, Jashore, BangladeshBecause healthcare systems in developing nations are underfunded and unequal, practitioners must understand how telemedicine may be widely introduced and sustained. Unfortunately, telemedicine adoption receives less attention and there is limited knowledge regarding the interfering influence of patient engagement, satisfaction, and individual innovativeness. Consequentially, the current study seeks to investigate the factors that influence patients’ behavioral intentions toward telemedicine, while acknowledging engagement and satisfaction as mediators and personal innovativeness as a moderator. A questionnaire instrument was used to reach telemedicine users in Bangladesh, and finally, 305 samples were curated and explored applying structural equation modeling in AMOS software. The empirical results show that information quality, performance expectancy, engagement, and satisfaction are strong stimulators of behavioral intention toward telemedicine, whereas functionality, information quality, and performance expectancy drive satisfaction and engagement. One of the worthy findings of this study is that engagement and satisfaction play a significant mediating function, while personal innovativeness plays a moderating role, in influencing behavioral intention toward telemedicine. Confirming engagement and satisfaction as mediators and innovativeness as a moderator adds originality to this research, and overall will help to reduce healthcare bias prejudice among marginalized people in developing countries like Bangladesh.https://doi.org/10.1177/21582440231181394
spellingShingle Md. Alamgir Hossain
Ruhul Amin
Abdullah Al Masud
Md. Imran Hossain
Mohammad Awal Hossen
Mohammad Kamal Hossain
What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective
SAGE Open
title What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective
title_full What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective
title_fullStr What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective
title_full_unstemmed What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective
title_short What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective
title_sort what drives people s behavioral intention toward telemedicine an emerging economy perspective
url https://doi.org/10.1177/21582440231181394
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