A Conceptual Model for Developing Digital Maturity in Hospitality Micro and Small Enterprises

A Conceptual Model for Developing Digital Maturity in Hospitality Micro and Small Enterprises

Against the backdrop of the fourth industrial revolution and the COVID-19 pandemic, digital transformation (DT) in the day-to-day operations of micro and small enterprises (MSEs) comes with challenges. Existing maturity models generally focus on advanced levels and are inappropriate for relatively i...

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Bibliographic Details
Main Authors: Xiyan Ka, Tianyu Ying, Jingyi Tang
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
digital maturity
digital transformation
hospitality
MSEs
Online Access:https://www.mdpi.com/0718-1876/18/3/76

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