Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi
Nowadays with high competition in area of business, companies have to use different strategies in order to face and control this competition. Without doubt not only use of these strategies influences on packaging but also this issue affect on companies’ performance. Hence, aim of this research is to...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2009-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_20333_53d9f6315dc617fb137b5da3ca38b5fc.pdf |
| _version_ | 1818300829191372800 |
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| author | Fariborz Rahimnia Rahimnia Saeed Mortazavi Seyed Moslem Alavi |
| author_facet | Fariborz Rahimnia Rahimnia Saeed Mortazavi Seyed Moslem Alavi |
| author_sort | Fariborz Rahimnia Rahimnia |
| collection | DOAJ |
| description | Nowadays with high competition in area of business, companies have to use different strategies in order to face and control this competition. Without doubt not only use of these strategies influences on packaging but also this issue affect on companies’ performance. Hence, aim of this research is to study differentiation strategy of Porter as a competitive strategy on organizational performance via goods packaging. In order to achieve this aim, impact of differentiation strategy on organizational performance directly and indirectly role as a mediator variable was studied with four hypotheses. The analysis of data show that there is no a mediator role of packaging regarding relationship between differentiation strategy and organizational performance. However elements of color and design play a mediator role between differentiation strategy and organizational performance. |
| first_indexed | 2024-12-13T05:13:20Z |
| format | Article |
| id | doaj.art-b4d9f382a014497483325fb9780cc300 |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-12-13T05:13:20Z |
| publishDate | 2009-09-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-b4d9f382a014497483325fb9780cc3002022-12-21T23:58:29ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912009-09-011320333Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods RazaviFariborz Rahimnia Rahimnia0Saeed Mortazavi1Seyed Moslem Alavi2دانشگاه فردوسی مشهددانشگاه فردوسی مشهددانشگاه فردوسی مشهدNowadays with high competition in area of business, companies have to use different strategies in order to face and control this competition. Without doubt not only use of these strategies influences on packaging but also this issue affect on companies’ performance. Hence, aim of this research is to study differentiation strategy of Porter as a competitive strategy on organizational performance via goods packaging. In order to achieve this aim, impact of differentiation strategy on organizational performance directly and indirectly role as a mediator variable was studied with four hypotheses. The analysis of data show that there is no a mediator role of packaging regarding relationship between differentiation strategy and organizational performance. However elements of color and design play a mediator role between differentiation strategy and organizational performance.https://jibm.ut.ac.ir/article_20333_53d9f6315dc617fb137b5da3ca38b5fc.pdfCompetitive Strategies of PorterDifferentiation StrategyOrganizational performancePackagingPath analysis |
| spellingShingle | Fariborz Rahimnia Rahimnia Saeed Mortazavi Seyed Moslem Alavi Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi مدیریت بازرگانی Competitive Strategies of Porter Differentiation Strategy Organizational performance Packaging Path analysis |
| title | Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
| title_full | Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
| title_fullStr | Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
| title_full_unstemmed | Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
| title_short | Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
| title_sort | impact of differentiation strategy of porter on organizational performance via goods packaging in nutrition companies of astan ghods razavi |
| topic | Competitive Strategies of Porter Differentiation Strategy Organizational performance Packaging Path analysis |
| url | https://jibm.ut.ac.ir/article_20333_53d9f6315dc617fb137b5da3ca38b5fc.pdf |
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