An investigation on consumer’s behaviors towards well-known luxury brands
This paper presents an empirical investigation to find the relationship between consumer’s behaviors towards well-known luxury brands in Iranian market. The study designs a questionnaire in Likert scale and distributes it among 250 randomly people who purchase luxury products. The study investigates...
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| Format: | Article |
| Language: | English |
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Growing Science
2014-03-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_11.pdf |