Segmentation of Czech consumers as for their relationship to organic foods

Products of organic agriculture have gained a significant attention among consumers. It creates a visible impact also on the products of conventional agriculture. This leads to the necessity to apply target marketing at the food resp. organic food markets. The objective of this article is to explore...

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Bibliographic Details
Main Author: Jan KOUDELKA
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2013-08-01
Series:Agricultural Economics (AGRICECON)
Subjects:
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-201308-0002_segmentation-of-czech-consumers-as-for-their-relationship-to-organic-foods.php