THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND)
One of the popular technology-based services is online transportation. The company provides transportation services that can be accessed through an application on a smartphone. Therefore, the technology readiness of consumers needs to estimate the perception and behavior of the consumer. This resear...
| मुख्य लेखकों: | , , |
|---|---|
| स्वरूप: | लेख |
| भाषा: | Indonesian |
| प्रकाशित: |
Bogor Agricultural University
2020-01-01
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| श्रृंखला: | Jurnal Aplikasi Bisnis dan Manajemen |
| ऑनलाइन पहुंच: | http://journal.ipb.ac.id/index.php/jabm/article/view/26273 |
| _version_ | 1830190869303525376 |
|---|---|
| author | Ribka Cynthia Munthe Jono M Munandar Muhammad Syamsun |
| author_facet | Ribka Cynthia Munthe Jono M Munandar Muhammad Syamsun |
| author_sort | Ribka Cynthia Munthe |
| collection | DOAJ |
| description | One of the popular technology-based services is online transportation. The company provides transportation services that can be accessed through an application on a smartphone. Therefore, the technology readiness of consumers needs to estimate the perception and behavior of the consumer. This research compared online transportation in Indonesia and Thailand by identifying the characteristics and technology readiness of online transportation consumers and the influence of technology readiness towards behavioral intention. This research was conducted in Indonesia and Thailand by a survey on 500 university students who were the online transportation consumers. The study used descriptive analysis and Partial Least Squares (PLS) analysis. Data processing used Mirosoft Excel 2010 software and SMART PLS. The results showed that consumer’s perception in Indonesia and Thailand was no different. In hypothesis test found that two accepted hypotheses, H1: optimism affected behavioral intention, and H5: favorableness affected behavioral intention.
Keywords: behavioral intention, favorableness, online transportation, SEM PLS, technolgy readiness
Abstrak: Salah satu layanan berbasis teknologi yang populer adalah transportasi online. Perusahaan menyediakan layanan transportasi yang dapat diakses melalui aplikasi pada smartphone. Oleh karena itu, kesiapan teknologi konsumen perlu dilihat untuk memperkirakan persepsi dan perilaku konsumen. Penelitian ini akan menganalisis perbandingan transportasi online di Indonesia dan Thailand, di mana tujuannya adalah untuk mengidentifikasi karakteristik dan kesiapan teknologi transportasi online konsumen di Indonesia dan Thailand dan untuk menganalisis pengaruh kesiapan teknologi terhadap niat perilaku pada konsumen transportasi online. Penelitian ini dilakukan di Indonesia dan Thailand dengan menggunakan kuesioner kepada 500 mahasiswa yang merupakan konsumen transportasi online. Metode yang adalah analisis deskriptif dan analisis Partial Least Squares (PLS). Pemrosesan data menggunakan bantuan perangkat lunak Mirosoft Excel 2010 dan SMART PLS. Hasil penelitian menunjukkan bahwa persepsi konsumen di Indonesia dan Thailand memiliki hasil yang tidak jauh berbeda. Dalam pengujian hipotesis ditemukan dua hipotesis yang diterima, H1 yang menyatakan bahwa optimisme berpengaruh pada niat perilaku dan H5 yang menyatakan bahwa kesukaan berpengaruh pada niat perilaku.
Kata kunci: behavioral intention, favorableness, online transportation, SEM PLS, technolgy readiness |
| first_indexed | 2024-12-17T23:29:58Z |
| format | Article |
| id | doaj.art-b51f117c35b145cda1cc4ecf358e9195 |
| institution | Directory Open Access Journal |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| last_indexed | 2024-12-17T23:29:58Z |
| publishDate | 2020-01-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj.art-b51f117c35b145cda1cc4ecf358e91952022-12-21T21:28:41ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192020-01-016120720710.17358/jabm.6.1.20726273THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND)Ribka Cynthia MuntheJono M MunandarMuhammad SyamsunOne of the popular technology-based services is online transportation. The company provides transportation services that can be accessed through an application on a smartphone. Therefore, the technology readiness of consumers needs to estimate the perception and behavior of the consumer. This research compared online transportation in Indonesia and Thailand by identifying the characteristics and technology readiness of online transportation consumers and the influence of technology readiness towards behavioral intention. This research was conducted in Indonesia and Thailand by a survey on 500 university students who were the online transportation consumers. The study used descriptive analysis and Partial Least Squares (PLS) analysis. Data processing used Mirosoft Excel 2010 software and SMART PLS. The results showed that consumer’s perception in Indonesia and Thailand was no different. In hypothesis test found that two accepted hypotheses, H1: optimism affected behavioral intention, and H5: favorableness affected behavioral intention. Keywords: behavioral intention, favorableness, online transportation, SEM PLS, technolgy readiness Abstrak: Salah satu layanan berbasis teknologi yang populer adalah transportasi online. Perusahaan menyediakan layanan transportasi yang dapat diakses melalui aplikasi pada smartphone. Oleh karena itu, kesiapan teknologi konsumen perlu dilihat untuk memperkirakan persepsi dan perilaku konsumen. Penelitian ini akan menganalisis perbandingan transportasi online di Indonesia dan Thailand, di mana tujuannya adalah untuk mengidentifikasi karakteristik dan kesiapan teknologi transportasi online konsumen di Indonesia dan Thailand dan untuk menganalisis pengaruh kesiapan teknologi terhadap niat perilaku pada konsumen transportasi online. Penelitian ini dilakukan di Indonesia dan Thailand dengan menggunakan kuesioner kepada 500 mahasiswa yang merupakan konsumen transportasi online. Metode yang adalah analisis deskriptif dan analisis Partial Least Squares (PLS). Pemrosesan data menggunakan bantuan perangkat lunak Mirosoft Excel 2010 dan SMART PLS. Hasil penelitian menunjukkan bahwa persepsi konsumen di Indonesia dan Thailand memiliki hasil yang tidak jauh berbeda. Dalam pengujian hipotesis ditemukan dua hipotesis yang diterima, H1 yang menyatakan bahwa optimisme berpengaruh pada niat perilaku dan H5 yang menyatakan bahwa kesukaan berpengaruh pada niat perilaku. Kata kunci: behavioral intention, favorableness, online transportation, SEM PLS, technolgy readinesshttp://journal.ipb.ac.id/index.php/jabm/article/view/26273 |
| spellingShingle | Ribka Cynthia Munthe Jono M Munandar Muhammad Syamsun THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND) Jurnal Aplikasi Bisnis dan Manajemen |
| title | THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND) |
| title_full | THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND) |
| title_fullStr | THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND) |
| title_full_unstemmed | THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND) |
| title_short | THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND) |
| title_sort | influence of technology readiness on behavioral intention case study of online transportation in indonesia and thailand |
| url | http://journal.ipb.ac.id/index.php/jabm/article/view/26273 |
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