THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND)
One of the popular technology-based services is online transportation. The company provides transportation services that can be accessed through an application on a smartphone. Therefore, the technology readiness of consumers needs to estimate the perception and behavior of the consumer. This resear...
| Prif Awduron: | , , |
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| Fformat: | Erthygl |
| Iaith: | Indonesian |
| Cyhoeddwyd: |
Bogor Agricultural University
2020-01-01
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| Cyfres: | Jurnal Aplikasi Bisnis dan Manajemen |
| Mynediad Ar-lein: | http://journal.ipb.ac.id/index.php/jabm/article/view/26273 |