THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND)

THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND)

One of the popular technology-based services is online transportation. The company provides transportation services that can be accessed through an application on a smartphone. Therefore, the technology readiness of consumers needs to estimate the perception and behavior of the consumer. This resear...

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Bibliographic Details
Main Authors:	Ribka Cynthia Munthe, Jono M Munandar, Muhammad Syamsun
Format:	Article
Language:	Indonesian
Published:	Bogor Agricultural University 2020-01-01
Series:	Jurnal Aplikasi Bisnis dan Manajemen
Online Access:	http://journal.ipb.ac.id/index.php/jabm/article/view/26273

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