A study on effects of packaging characteristics on consumer's purchasing confidence
Packaging plays an important role on marketing products and services in many competitive environments. A good packaging can increase sales of products, reduces the level of inventory, which yields to higher profitability. In this paper, we study the relationship between a good packaging program and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2012-01-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol2/msl_2011_48.pdf |
| _version_ | 1818291701452636160 |
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| author | Naser Azad Leila Hamdavipour |
| author_facet | Naser Azad Leila Hamdavipour |
| author_sort | Naser Azad |
| collection | DOAJ |
| description | Packaging plays an important role on marketing products and services in many competitive environments. A good packaging can increase sales of products, reduces the level of inventory, which yields to higher profitability. In this paper, we study the relationship between a good packaging program and customer's confidence as well as customer's attraction on purchasing goods and services. The paper uses a questionnaire based on Likert scale and distributes among the target population of this survey and the information of packaging are divided into two groups of visibility and informative. The results indicate that a good and label with detailed and precise information on product could significantly impact customer's confidence while other visible information do not have much impact on customer's confidence. |
| first_indexed | 2024-12-13T02:48:15Z |
| format | Article |
| id | doaj.art-b580f6c327104e64b1b30674a12f1ccd |
| institution | Directory Open Access Journal |
| issn | 1923-9335 1923-9343 |
| language | English |
| last_indexed | 2024-12-13T02:48:15Z |
| publishDate | 2012-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj.art-b580f6c327104e64b1b30674a12f1ccd2022-12-22T00:02:08ZengGrowing ScienceManagement Science Letters1923-93351923-93432012-01-0121397402A study on effects of packaging characteristics on consumer's purchasing confidenceNaser AzadLeila HamdavipourPackaging plays an important role on marketing products and services in many competitive environments. A good packaging can increase sales of products, reduces the level of inventory, which yields to higher profitability. In this paper, we study the relationship between a good packaging program and customer's confidence as well as customer's attraction on purchasing goods and services. The paper uses a questionnaire based on Likert scale and distributes among the target population of this survey and the information of packaging are divided into two groups of visibility and informative. The results indicate that a good and label with detailed and precise information on product could significantly impact customer's confidence while other visible information do not have much impact on customer's confidence.http://www.growingscience.com/msl/Vol2/msl_2011_48.pdfAdvertisementPackaging advertisementEffectivenessMarketing planning |
| spellingShingle | Naser Azad Leila Hamdavipour A study on effects of packaging characteristics on consumer's purchasing confidence Management Science Letters Advertisement Packaging advertisement Effectiveness Marketing planning |
| title | A study on effects of packaging characteristics on consumer's purchasing confidence |
| title_full | A study on effects of packaging characteristics on consumer's purchasing confidence |
| title_fullStr | A study on effects of packaging characteristics on consumer's purchasing confidence |
| title_full_unstemmed | A study on effects of packaging characteristics on consumer's purchasing confidence |
| title_short | A study on effects of packaging characteristics on consumer's purchasing confidence |
| title_sort | study on effects of packaging characteristics on consumer s purchasing confidence |
| topic | Advertisement Packaging advertisement Effectiveness Marketing planning |
| url | http://www.growingscience.com/msl/Vol2/msl_2011_48.pdf |
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