Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, Indonesia

Kampung Lawas Maspatih is a special village which was inducted as the Tourism Kampung in January 2016, it portrays Surabaya colonial history. This paper aimed to identify and analyze the potentials and obstacles and also formulate the strategies that may be applied to boost the existence of Kampung...

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Main Authors: Upik Dyah Eka Noviyanti, Nur Emma Suriyani, Andy Umardiono, Novianto Edy Suharno, Sri Endah Nur Hidayati
Format: Article
Language:English
Published: AfricaJournals 2020-03-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_31_vol_9_2__2020_indonesia.pdf
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author Upik Dyah Eka Noviyanti
Nur Emma Suriyani
Andy Umardiono
Novianto Edy Suharno
Sri Endah Nur Hidayati
author_facet Upik Dyah Eka Noviyanti
Nur Emma Suriyani
Andy Umardiono
Novianto Edy Suharno
Sri Endah Nur Hidayati
author_sort Upik Dyah Eka Noviyanti
collection DOAJ
description Kampung Lawas Maspatih is a special village which was inducted as the Tourism Kampung in January 2016, it portrays Surabaya colonial history. This paper aimed to identify and analyze the potentials and obstacles and also formulate the strategies that may be applied to boost the existence of Kampung Tourism Lawas Maspati; so that it can become sustainabile and well-known in the tourism map destination in Surabaya, Indonesia. This research used a qualitative approach and interviews as the primary data collection method. The interviews were analyzed qualitatively and descriptively using a SWOT analysis. The result of the research showed that Kampung Tourism Lawas Maspati has much potential that is ready to be developed. This includes the potential historical and social culture tourism aspects. However, the weakness that serves as the key obstacle, is the low quality of human resources and tourism management. The result of the data analysis showed a new strategy must be developed in Kampung Tourism Lawas Maspati. This strategy should include excellent service training and management as well as foreign language tuition for the community in Kampung Tourism Lawas Maspati as an effort to improve the competence of human resources in the Kampung and promote sustainable tourism.
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spelling doaj.art-b586bcef04fb431dbb2daa70af464ad82022-12-21T23:31:07ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2020-03-0192Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, IndonesiaUpik Dyah Eka Noviyanti0Nur Emma Suriyani1Andy Umardiono2Novianto Edy Suharno3Sri Endah Nur Hidayati 4Airlangga University , IndonesiaAirlangga University , IndonesiaAirlangga University , IndonesiaAirlangga University , IndonesiaAirlangga University , IndonesiaKampung Lawas Maspatih is a special village which was inducted as the Tourism Kampung in January 2016, it portrays Surabaya colonial history. This paper aimed to identify and analyze the potentials and obstacles and also formulate the strategies that may be applied to boost the existence of Kampung Tourism Lawas Maspati; so that it can become sustainabile and well-known in the tourism map destination in Surabaya, Indonesia. This research used a qualitative approach and interviews as the primary data collection method. The interviews were analyzed qualitatively and descriptively using a SWOT analysis. The result of the research showed that Kampung Tourism Lawas Maspati has much potential that is ready to be developed. This includes the potential historical and social culture tourism aspects. However, the weakness that serves as the key obstacle, is the low quality of human resources and tourism management. The result of the data analysis showed a new strategy must be developed in Kampung Tourism Lawas Maspati. This strategy should include excellent service training and management as well as foreign language tuition for the community in Kampung Tourism Lawas Maspati as an effort to improve the competence of human resources in the Kampung and promote sustainable tourism.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_31_vol_9_2__2020_indonesia.pdfdevelopment strategytourist destinationkampung tourism lawas maspatiswot
spellingShingle Upik Dyah Eka Noviyanti
Nur Emma Suriyani
Andy Umardiono
Novianto Edy Suharno
Sri Endah Nur Hidayati
Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, Indonesia
African Journal of Hospitality, Tourism and Leisure
development strategy
tourist destination
kampung tourism lawas maspati
swot
title Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, Indonesia
title_full Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, Indonesia
title_fullStr Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, Indonesia
title_full_unstemmed Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, Indonesia
title_short Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, Indonesia
title_sort development of kampung tourism lawas maspati as the prominent destination in surabaya indonesia
topic development strategy
tourist destination
kampung tourism lawas maspati
swot
url https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_31_vol_9_2__2020_indonesia.pdf
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