Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?
Abstract Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a subcategory of superfoods. Despite its growing popularity, no studies have investigated how social media marketing affects consumers’ quality perception process for such superf...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2022-12-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40100-022-00238-3 |