Canadian consumer opinions regarding food purchase decisions

Agricultural biotechnology produced genetically modified (GM) crops, not only provide economic benefits to farmers, but are beneficial to the environmental, human health, and consumers. At a time when no tool in agriculture can be overlooked when dealing with increasing environmental, food security,...

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Main Authors: Diego Maximiliano Macall, Claire Williams, Savannah Gleim, Stuart J. Smyth
Format: Article
Language:English
Published: Elsevier 2021-03-01
Series:Journal of Agriculture and Food Research
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S266615432030079X
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author Diego Maximiliano Macall
Claire Williams
Savannah Gleim
Stuart J. Smyth
author_facet Diego Maximiliano Macall
Claire Williams
Savannah Gleim
Stuart J. Smyth
author_sort Diego Maximiliano Macall
collection DOAJ
description Agricultural biotechnology produced genetically modified (GM) crops, not only provide economic benefits to farmers, but are beneficial to the environmental, human health, and consumers. At a time when no tool in agriculture can be overlooked when dealing with increasing environmental, food security, and economic pressures, what do Canadian consumers think of GM food, following over 20 years of consumption? This article presents the results of a 2018 survey of 506 English-speaking Canadian consumers, about GM food, food labels and purchasing decisions. Results show the two most important factors that impact Canadian consumer food purchase decisions are: price and place of origin (Canadian made). Canadian consumers are responding to surveys about their willingness to consume GM food products in diametric opposition to their actual purchasing behavior. That is, consumers say they mistrust GM foods, but when consumers are making food purchase decisions in grocery stores, price is the key purchase determining factor.
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spelling doaj.art-b5b68315dd19464da1416248184e4a4f2022-12-21T23:38:52ZengElsevierJournal of Agriculture and Food Research2666-15432021-03-013100098Canadian consumer opinions regarding food purchase decisionsDiego Maximiliano Macall0Claire Williams1Savannah Gleim2Stuart J. Smyth3Department of Agricultural and Resource Economics, University of Saskatchewan, Saskatoon, CanadaDepartment of Agricultural and Resource Economics, University of Saskatchewan, Saskatoon, CanadaDepartment of Agricultural and Resource Economics, University of Saskatchewan, Saskatoon, CanadaCorresponding author. Department of Agricultural and Resource Economics, University of Saskatchewan, 51 Campus Drive, Saskatoon, SK, S7N 5A8, Canada.; Department of Agricultural and Resource Economics, University of Saskatchewan, Saskatoon, CanadaAgricultural biotechnology produced genetically modified (GM) crops, not only provide economic benefits to farmers, but are beneficial to the environmental, human health, and consumers. At a time when no tool in agriculture can be overlooked when dealing with increasing environmental, food security, and economic pressures, what do Canadian consumers think of GM food, following over 20 years of consumption? This article presents the results of a 2018 survey of 506 English-speaking Canadian consumers, about GM food, food labels and purchasing decisions. Results show the two most important factors that impact Canadian consumer food purchase decisions are: price and place of origin (Canadian made). Canadian consumers are responding to surveys about their willingness to consume GM food products in diametric opposition to their actual purchasing behavior. That is, consumers say they mistrust GM foods, but when consumers are making food purchase decisions in grocery stores, price is the key purchase determining factor.http://www.sciencedirect.com/science/article/pii/S266615432030079XConsumersGM cropsBiotechnologyPrice premium
spellingShingle Diego Maximiliano Macall
Claire Williams
Savannah Gleim
Stuart J. Smyth
Canadian consumer opinions regarding food purchase decisions
Journal of Agriculture and Food Research
Consumers
GM crops
Biotechnology
Price premium
title Canadian consumer opinions regarding food purchase decisions
title_full Canadian consumer opinions regarding food purchase decisions
title_fullStr Canadian consumer opinions regarding food purchase decisions
title_full_unstemmed Canadian consumer opinions regarding food purchase decisions
title_short Canadian consumer opinions regarding food purchase decisions
title_sort canadian consumer opinions regarding food purchase decisions
topic Consumers
GM crops
Biotechnology
Price premium
url http://www.sciencedirect.com/science/article/pii/S266615432030079X
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AT stuartjsmyth canadianconsumeropinionsregardingfoodpurchasedecisions