Management of marketing communications in the era of crowd-technology
The aim of the article. The traditional system of marketing communications was formed in conditions of industrial society. However, in terms of the present information society, the comprehensive spread of Internet technology and the emergence the crowd-technology, it is necessary to form new approac...
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| Format: | Article |
| Language: | English |
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Sumy State University
2015-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_3_66_75_0.pdf |