The Influence of Brand Awareness and Brand Image on Brand Equity - an Empirical Study of Logistics Service Providers

Aim/purpose - This article presents the results of research referring to Keller's brand equity concept. The fundamental objective of the research was to examine the influence of brand awareness and brand image on brand equity. We were also interested which force of influence is greater. Design/...

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Bibliographic Details
Main Authors:	Marcin Świtała, Wojciech Gamrot, Beata Reformat, Katarzyna Bilińska-Reformat
Format:	Article
Language:	English
Published:	Sciendo 2018-09-01
Series:	Journal of Economics and Management
Subjects:	Brand Logistic services Research results Brand image
Online Access:	https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_31_60/JEM_33/06.pdf

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