| Summary: | This paper presents a field study which started in 2006 in a rural area of South-West of France. In and around a medieval village (N.) important socio-economical mutations have occured for about fifteen years and this paper will show how one can think of it as a process of rural gentrification. After many observations and interviews with several free lance workers like building contractors, creative craftsmen or people in the food business, we will discuss the relationship between mutations of the economical, social and cultural context and the local labor markets. In this new landscape, we stress especially the role of "back-tolanders" children, who are now in their thirties, have become carpenters, potters or vegetables growers but whose cultural and social capital perfectly fits into the local new deal, allowing them to mix in their work creation and production, arts and crafts, modernity and authenticity.
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