Conflict and chaos: A case study of Ireland’s COVID-19 outbound travel market

During the COVID-19 pandemic the international outbound travel market from Ireland collapsed, declining at one point by 94%. This case study paper explores the environment which framed the collapse in travel, positioning it as one of conflict and chaos. The main objective is to document and analyse...

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Main Author: Tony Johnston
Format: Article
Language:English
Published: WSB Poznań 2021-11-01
Series:Studia Periegetica
Subjects:
Online Access:http://studia-periegetica.com/gicid/01.3001.0015.6391
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author Tony Johnston
author_facet Tony Johnston
author_sort Tony Johnston
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description During the COVID-19 pandemic the international outbound travel market from Ireland collapsed, declining at one point by 94%. This case study paper explores the environment which framed the collapse in travel, positioning it as one of conflict and chaos. The main objective is to document and analyse the legal, industry and societal factors which may have contributed to the collapse, identifying the key regulations, decisions, metrics, and societal responses, and exploring their intersection with outbound tourism. Three areas of inquiry are explored, namely: 1) the legal instruments used by government to restrict travel, 2) operational decisions made by industry, and 3) societal and media response to the pandemic. Three findings are presented from the desk research. First, it is suggested that the conflicting agendas of government and public health, the mainstream media and the travel industry would be more effectively dealt with in private as opposed to via news articles, social media arguments, and openly published letters. Second, clarity of communication from all three bodies needs improvement due to its impact on consumer confidence. Finally, the article proposes lessons for government in relation to future crisis management situations regarding outbound travel.
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spelling doaj.art-b61b47b187ec434d927e1c8d6f9fa2d12022-12-22T03:31:14ZengWSB PoznańStudia Periegetica1897-92622021-11-013538710810.5604/01.3001.0015.639101.3001.0015.6391Conflict and chaos: A case study of Ireland’s COVID-19 outbound travel marketTony Johnston0Technological University of the Shannon (Ireland) Department Hospitlaity, Tourism and LeisureDuring the COVID-19 pandemic the international outbound travel market from Ireland collapsed, declining at one point by 94%. This case study paper explores the environment which framed the collapse in travel, positioning it as one of conflict and chaos. The main objective is to document and analyse the legal, industry and societal factors which may have contributed to the collapse, identifying the key regulations, decisions, metrics, and societal responses, and exploring their intersection with outbound tourism. Three areas of inquiry are explored, namely: 1) the legal instruments used by government to restrict travel, 2) operational decisions made by industry, and 3) societal and media response to the pandemic. Three findings are presented from the desk research. First, it is suggested that the conflicting agendas of government and public health, the mainstream media and the travel industry would be more effectively dealt with in private as opposed to via news articles, social media arguments, and openly published letters. Second, clarity of communication from all three bodies needs improvement due to its impact on consumer confidence. Finally, the article proposes lessons for government in relation to future crisis management situations regarding outbound travel. http://studia-periegetica.com/gicid/01.3001.0015.6391IrelandCOVID-19crisis managementmedia and societygovernancerestrictions
spellingShingle Tony Johnston
Conflict and chaos: A case study of Ireland’s COVID-19 outbound travel market
Studia Periegetica
Ireland
COVID-19
crisis management
media and society
governance
restrictions
title Conflict and chaos: A case study of Ireland’s COVID-19 outbound travel market
title_full Conflict and chaos: A case study of Ireland’s COVID-19 outbound travel market
title_fullStr Conflict and chaos: A case study of Ireland’s COVID-19 outbound travel market
title_full_unstemmed Conflict and chaos: A case study of Ireland’s COVID-19 outbound travel market
title_short Conflict and chaos: A case study of Ireland’s COVID-19 outbound travel market
title_sort conflict and chaos a case study of ireland s covid 19 outbound travel market
topic Ireland
COVID-19
crisis management
media and society
governance
restrictions
url http://studia-periegetica.com/gicid/01.3001.0015.6391
work_keys_str_mv AT tonyjohnston conflictandchaosacasestudyofirelandscovid19outboundtravelmarket