Mining aspects of customer’s review on the social network

Abstract This study represents an efficient method for extracting product aspects from customer reviews and give solutions for inferring aspect ratings and aspect weights. Aspect ratings often reflect the user’s satisfaction on aspects of a product and aspect weights reflect the degree of importance...

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Main Authors: Tu Nguyen Thi Ngoc, Ha Nguyen Thi Thu, Viet Anh Nguyen
Format: Article
Language:English
Published: SpringerOpen 2019-02-01
Series:Journal of Big Data
Subjects:
Online Access:http://link.springer.com/article/10.1186/s40537-019-0184-5
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author Tu Nguyen Thi Ngoc
Ha Nguyen Thi Thu
Viet Anh Nguyen
author_facet Tu Nguyen Thi Ngoc
Ha Nguyen Thi Thu
Viet Anh Nguyen
author_sort Tu Nguyen Thi Ngoc
collection DOAJ
description Abstract This study represents an efficient method for extracting product aspects from customer reviews and give solutions for inferring aspect ratings and aspect weights. Aspect ratings often reflect the user’s satisfaction on aspects of a product and aspect weights reflect the degree of importance of the aspects posed by the user. These tasks therefore play a very important role for manufacturers to better understand their customers’ opinion on their products and services. The study addresses the problem of aspect extraction by using aspect words based on conditional probability combined with the bootstrap technique. To infer the user’s rating for aspects, a supervised approach called the Naïve Bayes classification method is proposed to learn the aspect ratings in which sentiment words are considered as features. The weight of an aspect is estimated by leveraging the frequencies of aspect words within each review and the aspect consistency across all reviews. Experimental results show that the proposed method obtains very good performance on real world datasets in comparison with other state-of-the-art methods.
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spelling doaj.art-b621767a2968410392d668acf575f9652022-12-21T18:47:26ZengSpringerOpenJournal of Big Data2196-11152019-02-016112110.1186/s40537-019-0184-5Mining aspects of customer’s review on the social networkTu Nguyen Thi Ngoc0Ha Nguyen Thi Thu1Viet Anh Nguyen2Department of E-Commerce, Vietnam Electric Power UniversityDepartment of E-Commerce, Vietnam Electric Power UniversityInstitute of Information Technology, Vietnam Academy of Science and TechnologyAbstract This study represents an efficient method for extracting product aspects from customer reviews and give solutions for inferring aspect ratings and aspect weights. Aspect ratings often reflect the user’s satisfaction on aspects of a product and aspect weights reflect the degree of importance of the aspects posed by the user. These tasks therefore play a very important role for manufacturers to better understand their customers’ opinion on their products and services. The study addresses the problem of aspect extraction by using aspect words based on conditional probability combined with the bootstrap technique. To infer the user’s rating for aspects, a supervised approach called the Naïve Bayes classification method is proposed to learn the aspect ratings in which sentiment words are considered as features. The weight of an aspect is estimated by leveraging the frequencies of aspect words within each review and the aspect consistency across all reviews. Experimental results show that the proposed method obtains very good performance on real world datasets in comparison with other state-of-the-art methods.http://link.springer.com/article/10.1186/s40537-019-0184-5Aspect extractionAspect ratingAspect weightConditional probabilityCore termNaive Bayes
spellingShingle Tu Nguyen Thi Ngoc
Ha Nguyen Thi Thu
Viet Anh Nguyen
Mining aspects of customer’s review on the social network
Journal of Big Data
Aspect extraction
Aspect rating
Aspect weight
Conditional probability
Core term
Naive Bayes
title Mining aspects of customer’s review on the social network
title_full Mining aspects of customer’s review on the social network
title_fullStr Mining aspects of customer’s review on the social network
title_full_unstemmed Mining aspects of customer’s review on the social network
title_short Mining aspects of customer’s review on the social network
title_sort mining aspects of customer s review on the social network
topic Aspect extraction
Aspect rating
Aspect weight
Conditional probability
Core term
Naive Bayes
url http://link.springer.com/article/10.1186/s40537-019-0184-5
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